Senior Director of Marketing

Careers at Pressed•Culver City, CA

3d•Hybrid

About The Position

Pressed Juicery is growing! Join our purpose-driven community and help us make an impact. About Pressed Juicery Pressed Juicery is a modern wellness brand built on the simple mission to empower your wellness journey. Founded in 2010 by three friends, Pressed Juicery began as a small space with a big idea: nutrition should be delicious and accessible. Since then, we have grown into an omni-channel CPG beverage company with a rapidly expanding footprint. Today, our products are available through thousands of retailers nationwide, alongside our company-owned stores and DTC channel. Across our teams, we operate as one community bringing high-quality, better-for-you products to market at scale. Guided by passion and purpose, we’re building what’s next in wellness. Our Mission Pressed Juicery’s mission is to empower your wellness journey. Our Workplace Culture We embrace diversity, equity, inclusion, and belongingness! We speak up with radically candid communication. We wholeheartedly support personal and professional growth. We believe mistakes can be valuable and lead to continuous improvement. Lastly, we value excellence and strive to achieve greatness in all we do! Our Values Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves. Passion - curious and humble, we inspire people to make healthy choices. Growth - pursuing wellness with intention, we create and embrace good energy. The Senior Director of Marketing will set the strategic vision and lead the development, execution, and optimization of marketing programs across Pressed’s expanding wholesale channels. This leader will serve as the key connector ensuring Pressed is represented with excellence across all partner environments, while also integrating wholesale efforts with digital, loyalty, and app programs to ensure a seamless customer experience. The role requires both strategic acumen and operational rigor, driving scalable programs that strengthen brand equity, and fuel sustained revenue growth - all while embodying Pressed’s values of Community, Passion, and Growth.

Requirements

10+ years of progressive marketing experience, with at least 5 years leading wholesale, partner, or channel marketing in CPG, beverage, or retail.
Proven track record of building and scaling marketing programs that drive measurable revenue growth across wholesale or off-premise channels.
Strong strategic thinker with the ability to balance vision with executional excellence.
Demonstrated success leading cross-functional teams and influencing senior leadership.
Deep understanding of omnichannel marketing, including digital ordering platforms, e-commerce, and local activations.
Strong analytical acumen with experience leveraging data to drive strategy and performance optimization.
Exceptional communication skills—comfortable presenting to C-suite executives, partners, and external stakeholders.
Must be able to work a hybrid schedule (3-4 days per week) in our Culver City office.
Must be legally authorized to work in the United States without restriction.

Responsibilities

Strategic Partner & Channel Marketing
Build scalable marketing programs, partner toolkits, and co-branded initiatives that elevate Pressed’s visibility across wholesale channels.
Serve as the senior point of contact for wholesale marketing and ensuring alignment with Pressed’s brand and business objectives.
Campaign Development & Leadership
Partner with Sales, Product, Creative, and Brand leadership to shape integrated seasonal campaigns and product pushes across wholesale accounts.
Oversee campaign development end-to-end: briefing, creative alignment, execution, and performance measurement.
Lead the strategic marketing approach for product launches, limited-time offers, and partner activations, ensuring clear sell-in and impactful sell-through.
Retail Marketing & Merchandising Excellence
Establish best-in-class merchandising standards across wholesale placements.
Collaborate with sales and retail to ensure flawless execution and create scalable systems for monitoring, compliance, and continuous improvement.
Analytics, Reporting & Optimization
Build a reporting framework to measure wholesale marketing effectiveness—tracking KPIs such as sales lift, velocity, awareness, and ROI. Provide updates on a clear cadence to ensure transparency and alignment with leadership expectations.
Use insights and partner feedback to refine strategies, optimize spend, and identify new growth opportunities.
Present regular updates and recommendations to senior leadership, influencing broader brand and channel decisions.
Team Leadership & Cross-Functional Influence
Build, mentor, and inspire a high-performing team to deliver best-in-class wholesale marketing.
Partner closely with executives across Brand, Growth, Creative, Sales, and Operations to align wholesale marketing strategy with Pressed’s overall business objectives.
Champion collaboration and accountability, ensuring wholesale marketing is positioned as a driver of company growth.