Senior Manager, Media

Aaron's • Atlanta, GA

127d • Hybrid

About The Position

The Senior Manager, Media is responsible for the planning, execution, stewardship, and optimization of Aaron's media investments. This role collaborates with internal stakeholders and agency partners to deliver integrated campaigns that maximize reach, efficiency, and impact. The Sr. Media Manager ensures media budgets are effectively allocated, performance is continuously monitored and reported, and campaigns contribute to both short-term sales goals and long-term brand growth. Leads Aaron's paid, earned, and owned media strategy and execution across digital, social, and traditional channels—ensuring investments are optimized, campaigns are fully integrated, and results are measurable and aligned to business objectives.

Requirements

• 6-8+ years of media planning and buying experience across digital, social, and traditional channels.
• Proven success managing large budgets, pacing, and optimization for retail or consumer-driven businesses.
• Experience managing agencies and vendor relationships with accountability for results.
• Strong analytical skills with experience in media performance dashboards, attribution, and ROI analysis.
• Hands-on expertise with media performance and project management tools (e.g., Monday.com, or similar).
• Excellent organizational and project management skills, with ability to juggle multiple campaigns.
• Strong understanding of consumer behavior and ability to tie insights directly to media performance.

Responsibilities

• Lead development of media plans across digital, social, broadcast, and in-store channels.
• Manage media budget allocations, pacing, and reporting in collaboration with marketing leadership.
• Oversee agency partners on planning, negotiation, and buying to ensure efficiency and ROI.
• Partner with creative/brand teams to ensure timely asset delivery for media placements.
• Provide stewardship of media campaigns, ensuring consistent monitoring, pacing, and adjustments.
• Manage trafficking, flighting, and quality control of all paid media campaigns.
• Continuously optimize campaigns based on KPIs such as CPA, ROAS, reach, frequency, and engagement.
• Conduct A/B tests, analyze performance, and recommend improvements.
• Own weekly, monthly, quarterly and annual media reporting, ensuring stakeholders receive comprehensive updates on performance.
• Provide clear readouts that connect media results to Aaron's business priorities and consumer behaviors.
• Refine dashboards and frameworks to measure media effectiveness across channels.
• Serve as day-to-day lead with media agencies, ensuring alignment on priorities, timelines, and deliverables.
• Collaborate across marketing functions to ensure campaigns are integrated and aligned.
• Evaluate emerging media platforms, technologies, and formats, testing where appropriate to reach new audiences.
• Recommend innovative approaches to maximize customer engagement and extend campaign impact.

Benefits

• Paid time off, including vacation days, sick days, and holidays.
• Medical, dental and vision insurance.
• 401(k) plan with contribution matching.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Furniture, Home Furnishings, Electronics, and Appliance Retailers
• Education Level: Bachelor's degree