Senior Manager, Media Strategy Shopper & Platinum Partners

Best Buy•Richfield, MN

7d•Hybrid

About The Position

As the Senior Manager of Media Strategy, Shopper and Platinum Partners you will shape and execute media strategies that drive brand growth, customer engagement and retail performance. You’ll ensure media investments are optimized, measurable and aligned to business priorities. You’ll partner closely with internal teams and Best Buy Ads to deliver effective, insight‑driven media plans that support both brand equity and conversion. This role is hybrid, which means you will work some days at our corporate office in Richfield, Minnesota, and some days virtually from home or another non-Best Buy location.  The specific work arrangements vary by role and team.  The recruiter or hiring manager will provide more details during the hiring process.

Requirements

8 years of media strategy experience across brand and shopper environments, ideally within retail or consumer focused industries
3 years of indirect or direct people leadership experience
Expertise in shopper marketing, integrated media planning across digital channels and partner-led campaigns
Ability to lead teams and manage cross functional initiatives
Excellent communication and stakeholder management skills

Nice To Haves

Experience working directly with major brand partners or enterprise level advertisers
Background in retail media networks or shopper focused marketing
Experience collaborating with product teams on media and retail media capabilities
Ability to translate insights into compelling strategic narratives and partner recommendations
Familiarity with omnichannel media planning and measurement
Ability to lead teams through change and drive strategic evolution

Responsibilities

Support the development and execution of integrated media strategies across brand and shopper channels, ensuring alignment with category priorities and marketing objectives
Lead the execution and optimization of full-funnel media plans connecting brand awareness, consideration and conversion
Partner with analytics teams to evaluate media effectiveness and support measurement frameworks (e.g., MMM, MTA, incrementality testing)
Collaborate with creative, channel owners, brand strategy, partner category marketing, product and retail teams to ensure media plans are aligned with broader initiatives
Stay current on media trends, retail media developments, and emerging technologies, making recommendations that enhance media performance and operational efficiency
Provide guidance and mentorship to team members, maintaining a collaborative, data‑driven mindset