Senior Manager Media & Communications

Beiersdorf • Stamford, CT

12d • Hybrid

About The Position

We care for skin. We care for our people. It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin. At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better. A welcoming workplace that offers personal and professional growth for all individuals. At Beiersdorf, you’ll find: A welcoming workplace that values diversity, inclusion and belonging where every team member feels valued, respected, and supported Flexible teams that enjoy a challenge and the ability to make an impact A dynamic community of life-long learners that values individual skills, and a growth mindset as well as hard skills and established expertise A purpose-led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow A culture that lives by its core values of care, trust, simplicity, and courage Unique benefits that consider the whole person. We understand that you have a life outside of work, and we support you with unique benefits including: Generous and flexible PTO policy Paid Parental Leave Comprehensive Wellness and Benefits program Cash Balance Plan (similar to a pension) 401k match Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues Dynamic work model – hybrid (at least 3 days on-site) Experience, skills and competencies that lend themselves to this role: We know that experience comes in all forms. We are looking for individuals who bring new and diverse skills to the team. Your Tasks As Senior Media Manager, you will provide leadership to strategize and execute media with a Precision Marketing mindset. This role will execute digital marketing and media strategies that are highly targeted and personalized to customized audience segments that deliver positive business outcomes. This person will also be expected to have oversight of a Content Delivery Manager who will oversee campaign delivery across all brands and all cross-functional teams. The right person for this role will have experience in consumer products and integrated media, media planning/activation, and agency management. The Media Manager will work as part of the Integrated Communications Team and collaborate with the Brand Teams, Cross-Functional Teams, and Agency Network to produce best-in-class media strategies and activations. This is not a “behind the scenes” position nor entirely technical. This person needs to have great energy and passion for “all things” media to assist in moving the needle through digital expertise, creative thinking, and analytical approach to quantifying results.

Requirements

• BS/BA in relevant field. (MBA Marketing/Business Administration MBA preferred)
• Minimum of 10+ years of related work experience (digital agency and/or within fast-paced CPG, Beauty, or Health and Wellness verticals)
• Strong analytical and strategic thinking skills, the ability to take initiative and set priorities, and to work independently and in cooperation with others to lead and motivate a team
• Clear understanding of audience development & segmentation, consumer journey mapping, and path-to-purchase conversion funnels
• Understanding of digital media processes and vendors
• Experience with media project management (understanding of user experience, development timelines, KPI setting)
• Skilled in MS Office Suite
• Understanding and ability to navigate reporting tools and dashboards (e.g. Tableau, Power BI, Looker Studio etc.)
• Flexibility and adaptability to navigate changes and uncertainties that may arise during project lifecycles

Nice To Haves

• MBA Marketing/Business Administration MBA preferred

Responsibilities

• Integrated Media Strategy: Develop and execute performance marketing strategy, focusing on driving reach and engagement. This strategy should be in consideration of a full-funnel approach.
• Cross-Functional Collaboration: Work closely with Brand, eCom, Consumer Experience teams to ensure alignment on marketing initiatives and messaging.
• Paid Media Execution: Own the execution of paid Digital media campaigns across various channels, including Video, Social, Programmatic/Direct buys.
• KPI Definition and Monitoring: Establish clear KPIs for all campaigns with clear measurement plans to hold buys accountable to business results and strong media outcomes.
• Activation: Lead connections with Region on Golden Rule Compliance, Test & Learn Agendas, and best practices sharing
• Financial Organization: Manage all media budgets and lead agencies and internal finance partners to ensure performance standards are met. This includes managing flowcharts, auditing, post-buy reports, tracking, and reporting. Provide overview and guidance on monthly internal financial reporting, PO management, and invoice processing with support of Media Assistant.
• Media Management: Day-to-day media agency management including media flowcharts, firm/flex commitments, Media Authorization Forms, monthly budget summaries, competitive reports, digital vendor selection & management, brand safety
• Performance Management and Optimization: Manages agency reporting across all media including performance against KPIs established in tactical plans.
• Marketing and eCom Alignment: Partnership with marketing teams to ensure creative alignment and execution within key brand drive periods have the same look and feel to brand campaigns with appropriate adaptation for eCom environment. Close collaboration with Integrated Communication teams on overall media investments including Video, Paid Social, Influencer, and Google Search for stronger full-funnel execution.
• Lead Localization of Global & Regional Templates: Partner with Regional counterparts and local cross-functional leads to ensure adaptations are managed for US full-funnel
• Content Delivery: Oversee Content Delivery Manager who is responsible for managing creative workflow. The the Senior Media Manager must have a firm understanding of the comms workflow process to and the impact it has to go live on time in full.
• Process: The expectation is to assess and optimize the content delivey process in tandem with Global and Regional counterparts and support the Content Delivery

Benefits

• Generous and flexible PTO policy
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees