Senior Manager, Master Brand Comms & PR

CooperVision-posted 5 days ago
Full-time • Manager
Victor, NY
11-50 employees
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This role leads global master brand marketing communications, including agency management, budgeting, and regional alignment, partnering cross-functionally with global, regional and country marketing teams, as well as other functions including Key Account Customer Marketing, Regulatory, Legal, Compliance, Corporate Communications, Digital, and senior leadership.

  • Strategic Brand Management Focuses on the overarching company (CVI) brand vision and architecture.
  • Leads efforts to define and communicate the Masterbrand “Why” - our purpose and value proposition to the marketplace.
  • Develops and governs global brand architecture and positioning strategy.
  • Ensures consistent brand identity and messaging across all channels, regions, and product brands.
  • Integrated Communications & Storytelling Combines strategic positioning with campaign execution and messaging.
  • Drives CooperVision's brand positioning with key messaging and distinct identity.
  • Aligns external storytelling with Master Brand across functions (e.g., Professional Affairs, product launches, campaigns).
  • Develops toolkits and communication assets for global initiatives - ensuring audience and channel segmentation is considered.
  • Responsible for compliance of all materials (created by the role holder), taking into account approval protocols/ MLR (Medical, Legal, Regulatory) process sign offs.
  • Public Relations & Corporate Reputation Dedicated to earned media, executive visibility, and reputation management - positioning CooperVision as an innovator and thought-leader in the category.
  • Executes global PR strategies to build brand reputation and thought leadership.
  • Manages global PR agency relationships and supports regional storytelling.
  • Prepares communications for high-stakes moments (e.g., product announcements, ESG reports, crises).
  • Amplifies sustainability initiatives through earned and owned media.
  • Partners with internal stakeholders to proactively manage reputation risks and prepare crisis communication protocols.
  • Owns KPI measurement - e.g., media coverage, brand equity scores, campaign engagement.
  • Cross-Functional Collaboration & Leadership Highlights the role's influence across teams and geographies.
  • Fosters strong cross-functional relationships to ensure global strategies are locally relevant and scalable.
  • Partners with brand managers to provide guidance and tools to ensure market-appropriate master claims and narratives are provided.
  • Shares materials and best practices across markets to strengthen marketing excellence.
  • Aligns messaging and objectives with CVI and CHQ leadership teams.
  • Excellent communication, leadership, and cross-functional collaboration skills.
  • Leads by example and inspires teams with positivity and vision.
  • Decisive, fair, and action-oriented leader capable of building trust and credibility.
  • Customer-focused and solutions-oriented.
  • Entrepreneurial mindset; experience in both large corporations and smaller businesses preferred.
  • Thrives in fast-paced, dynamic environments.
  • Strategic thinker with strong presentation skills across varied audiences.
  • Collaborative leader with presence, maturity, and sound judgment.
  • Experience navigating matrixed organizations and driving alignment.
  • 10+ years of progressive marketing experience in brand, marketing communications, public relations.
  • Experience driving marketing strategies that elevate brand equity.
  • Proven ability to manage agencies, and high-performing global teams.
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