Senior Manager Marketing

Kirkland's•Brentwood, TN

53d

About The Position

The Sr. Manager of Marketing will provide expertise and leadership in store openings, local marketing, public relations, social media, content creation, and project management. This role blends strategic thinking with hands-on execution to develop campaigns and initiatives that resonate with customers and drive business growth. The ideal candidate is an exceptional project manager and proven collaborator—able to get things done without formal authority, working across functions and levels to make things happen.

Requirements

Bachelor's degree in marketing, communications, public relations, or related field preferred
5+ years of marketing experience with demonstrated expertise in: Store opening campaigns and local market activation Public relations and media management Social media strategy and content creation Project management and cross-functional coordination
Expert-level project management skills with proficiency in project management tools (Asana, Monday.com, Trello, or similar)
Strong social media expertise across all major platforms with proven track record of engagement growth
Excellent content creation and copywriting skills
Experience with PR strategies, media relations, and community engagement
Proficiency in digital marketing tools and analytics platforms
Budget management and financial acumen
Professional image through in-person and phone interaction
Excellent time and calendar management skills
Ability to work in fast-paced and pressured environment while remaining proactive, resourceful, and efficient
Outstanding written and verbal communication skills
Strong attention to detail and commitment to quality
Ability to work at a computer for an extended period of time

Nice To Haves

Experience with retail store openings or location-based marketing
Established media contacts and PR network
Graphic design skills or proficiency in Adobe Creative Suite
Video production and editing capabilities
PMP or similar project management certification

Responsibilities

Store Openings & Local Marketing Lead end-to-end marketing strategy and execution for new store openings, including pre-launch buzz, grand opening events, and post-launch activation
Develop and implement localized marketing campaigns tailored to specific market demographics and community engagement opportunities. Including building relationships with local media, influencers, community organizations, and business partners to drive store awareness and foot traffic.
Manage media relationships and secure coverage in local publications, broadcast media, and online platforms
Social Media & Digital Content Create engaging, on-brand content including graphics, videos, stories, and posts that drive engagement and conversions
Manage social media calendar, community engagement, and performance analytics
Collaborate with influencers and brand ambassadors to amplify brand messaging
Project Management Excellence Develop detailed project plans with clear timelines, milestones, deliverables, budgets, and success metrics
Coordinate cross-functional teams and external vendors to meet deadlines and quality standards
Brand Standards & Quality Control Ensure brand integrity across all channels and touchpoints
Identify and recommend improvements in marketing planning and creative production processes
Champion and demonstrate commitment to company values