senior manager, marketing - Licensed Coffeehouses

Starbucks Coffee Company•Seattle, WA

16d•Onsite

About The Position

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. As a Starbucks senior marketing manager, you will lead the development of marketing campaigns and strategies supporting licensed coffeehouses strategic and market segments to enable licensees to achieve their growth and sales targets. You will collaborate with a broad group of cross-functional partners, external licensee contacts, and senior leaders to develop and execute marketing strategies, uniquely tailored to the numerous business environments in which we operate. This is a great opportunity for an experienced, passionate, and innovative marketer to contribute to Starbucks success and deliver world-class value for our licensee partners, and our licensed coffeehouses.

Requirements

Progressive experience in marketing, advertising or brand management – 7+ years; extensive experience developing, planning, and executing integrated marketing programs, with a strong foundation in communications planning and brand management
Experience leading major activations, tentpole events, or integrated experiential campaigns
Project management experience – 3+ years; organized, extremely high attention to detail, able to manage multiple priorities and meet deadlines
Proven ability to solve complex problems with innovative solutions and take a new perspective on existing solutions, consulting background a plus
Bachelor’s degree or equivalent related work experience or four years US military experience in a related MOS/C.; MBA Preferred

Responsibilities

Develop and execute annual marketing plans, including driving strategic marketing initiatives and brand-building moments, across licensee segments encompassing travel, gaming, military, hospitality, healthcare, and college & university
Work with cross-functional partners and external licensees to oversee segment-specific marketing planning and alignment on key priorities; must be able to thrive in dynamic environments and drive campaigns from ideation to execution
Derive marketing strategies from business and consumer insights and drive net-new projects and initiatives forward, bringing stakeholders along with the ability to navigate and influence laterally and cross-functionally
Partner with partnership and experiential marketing teams to activate cultural moments within segments, owning activation development, licensee communication, execution, and measurement; develop frameworks to scale best-in-class activations across segments and refine processes

Benefits

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.
Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities.
You will also have access to backup care and DACA reimbursement.
Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies.
This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative.
For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above.
For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.