Senior Manager – Marketing Strategy and Go-to-Market

American Express•New York, NY

5h•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. American Express Global Commercial Services (GCS) is the leading payment issuer and partner for businesses and corporations of all sizes. The Global Commercial Services Marketing team (GCSM) is responsible for making business membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged customers across the lifecycle. Within GCSM, the Marketing Strategy & Insights team leads the development and execution of marketing strategies for key initiatives across GCS, including launches and refreshes of programs and products for the Small Business and Middle Market segments. How will you make an impact in this role? The Senior Manager will lead and activate holistic go-to-market strategies for major Small Business (GCS) product launches and refreshes. They will play a pivotal role in shaping marketing strategies and delivering compelling positioning, messaging and creative direction for top GCS priorities, with the goal of driving revenue, deepening customer engagement, and accelerating GCSM growth ambitions. This is a high-visibility, fast-paced, and dynamic role that requires a combination of strategic thought leadership, hands-on execution, strong cross-functional collaboration, partner management and the ability to bring clarity and momentum to fast-moving, high-priority initiatives.

Requirements

5+ years of marketing or strategy experience in high-visibility, cross-functional roles
Proven ability to bring structure, clarity, and momentum to ambiguous, fast-paced environments
Strong analytical and problem-solving skills; able to synthesize complex information into actionable insights and recommendations
Exceptional communicator (written, verbal, visual) with the ability to create compelling narratives for senior audiences
Demonstrated success mobilizing and influencing cross-functional teams and partners
Deep customer-first mindset and ability to translate insights into impactful strategy and execution
Inspiring, committed people leader who motivates and guides team members through complexity, transformation, and change
Strong ownership, accountability, and project-management discipline — able to effectively manage multiple high-priority initiatives
Positive energy, collaboration mindset, and passion for innovation and delivering great customer experiences

Responsibilities

Lead high-impact, end-to-end go-to-market (GTM) strategies for major product launches and refreshes that support GCS priorities, including:
Owning research strategy and translating data, customer insights, and competitive intelligence into actionable marketing and optimization opportunities
Developing clear positioning, customer-facing messaging and visual identity frameworks that differentiate our products in a competitive market and resonate with target audiences
Leading cross-channel marketing activation and partnering with execution teams, while managing project timelines, risks, and stakeholder expectations to ensure flawless and on-time launches
Provide structure and clarity to move complex projects forward, ensuring cross-functional alignment in fast-paced, ambiguous environments
Partner closely with Product, Marketing, Analytics, GABM, CA&C, Governance teams, and agencies to align on goals, priorities, and launch deliverables
Clearly communicate nuanced strategy, recommendations, and progress to senior stakeholders
Bring a hands-on, proactive mindset, balancing strategic leadership with strong attention to detail
Manage B30 colleague responsible for directly contributing to end-to-end GTM initiatives, providing hands-on direction, skills development, and professional support

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities