Senior Director, Product Marketing and Go-to-Market

Rag & Bone•New York, NY

1d•$170,000 - $210,000

About The Position

rag & bone is seeking a strategic, cross-functional, and highly creative Senior Director of Product Marketing & Go-to-Market to lead the full lifecycle of product storytelling across Women’s, Men’s, Accessories, Footwear, and new categories. This senior leader will own the global product positioning, seasonal GTM strategy, and cross-channel product narratives that power our wholesale, retail, digital, and brand marketing ecosystems. Reporting to the Global SVP of Marketing & Communications, this role bridges Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications to ensure every product—and every collection—launches with clarity, consistency, and cultural impact.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred.
10+ years of progressive experience in international marketing, with at least 5 years in the fashion or luxury industry.
Proven success in developing and executing marketing strategies across multiple international markets.
Strong understanding of regional market dynamics, consumer behaviors, and cultural nuances.
Experience managing multi-million-dollar budgets and global marketing campaigns.
Exceptional leadership, communication, and cross-functional collaboration skills.
Fluent in English; additional language skills are a plus.
Willingness to travel internationally up to 30% of the time.

Responsibilities

Product Marketing Leadership Own the end-to-end product positioning architecture across all categories: Women’s, Men’s, Denim, Miramar, Tailoring, Accessories, Footwear, and emerging licensed categories and collaborations.
Translate design and merchandising intent into compelling, elevated consumer-facing storytelling that embodies rag & bone’s brand identity.
Build seasonal “big bet” product priorities; align cross-functional teams around hero items, franchises, fit stories, fabric innovation, and price/value narratives.
Partner closely with Design and Merchandising to influence early product briefs and line development with market, trend, and consumer insights.
Develop a consistent framework for product naming, feature/benefit storytelling, fit guides, and category positioning.
Go-to-Market Strategy (Global) Lead the development and execution of seasonal GTM toolkits: product briefs, line narratives, trend POV, hero product strategy, retail/wholesale talking points, and channel-specific selling stories.
Architect cross-channel launch strategies for new collections, capsules, collaborations, and category introductions.
Own the seasonal GTM calendar; align all marketing, creative, eCommerce, retail, wholesale, and communications functions to deliver fully integrated launches.
Partner with head of International & Omni-Channel Marketing to create high-impact tools for store teams and wholesale partners (Nordstrom, Saks, Bloomingdale’s, specialty boutiques, and international partners).
Ensure product stories adapt seamlessly across channels: campaign, retail windows, email, paid social, organic social, site, press, influencer programs, in-store events, and wholesale accounts.
Consumer Insights & Market Intelligence Leverage insights, competitive analysis, and performance data to inform product positioning and seasonal priorities.
Own the “voice of the consumer” in collaboration with eCommerce, Retail, and Brand Marketing teams.
Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.
Cross-Functional Leadership & Collaboration Serve as the connective tissue between Design, Merchandising, Marketing, Creative, PR, Wholesale, and Retail.
Drive alignment across senior leadership on seasonal product priorities and narrative consistency.
Lead and mentor a high-performing team across product marketing, GTM, and category strategy.
Influence creative development—from campaign concepts to PDP naming conventions—to ensure product is at the center.