Senior Manager, Marketing Programs, Ad Sales

DIRECTV•New York, NY

2d•Hybrid

About The Position

The Senior Manager, Marketing Programs serves as a strategic and operational leader responsible for designing, executing, and scaling integrated marketing initiatives that support DIRECTV Advertising’s expanding product portfolio and go‑to‑market strategies. This role plays a critical leadership function in translating business priorities into cohesive, performance‑driven thought leadership and marketing programs that elevate brand presence, strengthen our expertise, and directly enable revenue growth across the evolving media landscape. The scope of this position spans cross‑channel initiatives including content and editorial strategy, paid and owned media, partner marketing, industry events, and performance analytics. Operating at a senior level, this role acts as a key partner to Sales, Product Marketing, Research, and Creative teams to ensure alignment, message consistency, and operational excellence across all marketing touchpoints. The Senior Manager oversees complex, multi‑disciplinary programs supporting both new and existing revenue streams, including addressable and programmatic advertising, political advertising, digital out‑of-home solutions, live sports, off-platform inventory, and small and medium business offerings. Success in this role requires strategic judgment, strong storytelling capabilities, and the ability to manage multiple high‑visibility initiatives simultaneously while ensuring measurable impact, speed‑to‑market, and scalability This role plays a critical leadership function in ensuring marketing programs keep pace with product innovation and sales priorities.

Requirements

3 – 5 required, 5+ years desired experience in in a marketing or communications role, preferably, within the advertising, media, or ad-tech industry.
Demonstrated success leading cross-channel marketing initiatives from strategy through execution and optimization.
Experience supporting go-to-market strategies across multiple product lines or verticals.
Strong project management capabilities with the ability to manage multiple high-visibility initiatives simultaneously.
Exceptional written and verbal communication skills with a strong storytelling mindset.
Deep understanding of paid, owned, and earned media channels.
Experience collaborating cross-functionally with Sales, Product Marketing, Research, and Creative teams.
Ability to translate performance data and industry insights into compelling marketing narratives.
Highly organized with strong attention to detail and a bias toward action.

Nice To Haves

Relevant professional certifications (e.g., digital marketing, analytics, or project management) are beneficial but not mandatory.

Responsibilities

Translating business objectives into scalable, multi-channel marketing plans across content, paid media, events, and partner marketing.
Driving editorial strategy and execution across internal newsletters, client facing communications, social media, and the B2B website.
Managing thought leadership and speaker support for industry events in partnership with cross‑functional teams.
Lead narrative development, copywriting, editing, and brand alignment across all written materials in partnership with communication team.
Execute partner marketing initiatives across owned and external channels to extend reach and engagement.
Overseeing paid media and partner marketing campaigns, including timelines, creative development, and performance reporting.
Analyzing campaign and program performance to inform optimization and future planning.
Drive operational excellence across timelines, workflows, and deliverables to ensure speed‑to‑market and executional quality.
Monitor and report on social media and paid media performance trends.
Acting as a strategic marketing partner to Sales and Product teams, ensuring messaging consistency and scalable execution across new and existing products.