Senior Manager, Marketing Platforms and Enablement

PharMerica•Lyndon, KY

1d•Remote

About The Position

PharMerica, a part of Brightspring Health Services, is a long‑term care pharmacy services provider that supplies medications, clinical support, and pharmacy management to healthcare organizations across the United States. The Senior Manager, Marketing Platforms & Enablement is responsible for designing, owning, and evolving the technology platforms, data foundations, processes, and enablement frameworks that power a high-performing marketing organization. This role serves as the architect and steward of marketing platforms, including HubSpot, CRM connectivity, data governance, reporting frameworks, workflow tools, and AI-enabled capabilities. In addition, this role leads marketing-wide enablement and process design, ensuring teams have the structure, visibility, and tools required to execute effectively and scale sustainably. Reporting to the VP of Marketing, this role partners closely with marketing leaders, Sales, Finance, IT, Analytics, and Legal. We’re looking for a candidate with 7 or more years of hands‑on experience in marketing technology, enablement, or similar strategic functions. Strong proficiency with marketing automation tools (e.g., HubSpot, Marketo, Eloqua), CRM platforms, and the surrounding marketing technology landscape is required. Remote opportunity Schedule: Monday through Friday with occasional weekends if needed. Hours per business needs.

Requirements

Bachelor’s degree in Marketing, Business, Information Systems, or a related field
7+ years of experience in marketing technology, platforms, enablement, or similar strategic roles
Experience with marketing automation platforms (e.g. HubSpot, Marketo, Eloqua), CRM platforms, and marketing technology ecosystems
Proven success designing scalable platforms, governance models, and team enablement frameworks
Highly organized, systems-oriented, and comfortable operating in ambiguity
Strong stakeholder management, communication, and change leadership skills

Nice To Haves

Experience evaluating and implementing AI and automation tools in a marketing context preferred

Responsibilities

Serves as the strategic owner of HubSpot and the broader marketing technology ecosystem, including architecture, configuration, governance, and roadmap planning
Owns CRM connectivity and lifecycle alignment, ensuring accurate data flow, clear handoffs, and reliable pipeline visibility
Leads integration strategy across marketing, sales, analytics, and workflow platforms
Establishes platform standards, documentation, and governance models to support scalability and consistency
Designs and implements end-to-end marketing workflows, including campaign intake, planning, execution, measurement, and reporting
Builds and documents standard operating models that clarify roles, responsibilities, timing, and decision-making across teams
Identifies friction points and inefficiencies; design scalable solutions that improve speed, quality, and accountability
Enables adoption of new processes through training, documentation, and continuous improvement
This role is expected to create clarity and structure where it does not yet exist
Develops and maintains dashboards and reporting frameworks that provide visibility into campaign performance and pipeline contribution
Ensures alignment between marketing and CRM reporting as a trusted source of truth
Partners with leadership to define KPIs and enable data-driven decision-making
Leads the evaluation, piloting, and implementation of AI-powered marketing tools across content creation, analytics, workflow, personalization, and optimization
Partners with IT, Legal, and Security to ensure AI solutions meet governance, compliance, and data standards
Establishes responsible-use guidelines and enablement resources for AI adoption across marketing
Maintains marketing budget
Partners with Finance and marketing leadership on forecasting, actual spend and accruals
Owns marketing workflow and project management platforms, ensuring configuration, governance, and adoption enable visibility and accountability
Supports prioritization and capacity planning by enabling shared views of work, dependencies, and timelines
Evaluates and introduces new tools that enhance collaboration and execution as needs evolve
Acts as the primary marketing partner for Sales Ops, Finance, IT, Analytics, and Legal on platforms, data, and enablement
Influences decisions through expertise, systems thinking, and insight rather than formal authority
Enables marketing leaders and contributors through tools, training, standards, and clear ways of working