(USA) Senior Manager, Marketing Planning And Strategy

Walmart•Bentonville, AR

14d•$90,000 - $234,000

About The Position

Lightbox Creative Solutions – Creative Strategist Lead, Consumables About Walmart Connect: Walmart Connect is Walmart’s rapidly growing advertising platform designed to help brands engage with consumers across its vast omnichannel ecosystem. Our mission is to connect brands more meaningfully with customers through impactful advertising solutions. Leveraging Walmart’s unparalleled data and scale, we provide measurable results for our partners. Lightbox Creative is transforming the retail media landscape by delivering innovative and creative marketing campaigns for top global brands. We produce creative executions that are insights-driven, on-brand, and ultimately lead to a memorable experience for the end-user while driving impact for advertisers. Position: Sr. Creative Strategist Location: San Bruno or Hoboken Overview: The Creative Strategist will be responsible for developing compelling omnichannel creative strategies for brands that align with business objectives. The Strategist is a talented storyteller with a pulse on advertising trends and impacts and can create effective narratives for multiple audiences. In partnership with the Art Director team, they will create unique, custom and high-impact marketing and creative solutions for Walmart Connect advertisers, collaborating across Walmart Connect and with Enterprise Marketing, Site Merchants, and Retail Marketing. The ideal candidate is a strong marketing strategist, business writer and visual presenter who can work in multiple mediums. The candidate is a collaborative creative professional who can craft effective frameworks, compelling case studies, and persuasive storylines, and is passionate about leading a team. This role is right for you if you have expertise in building and maintaining strong business relationships, possess a unique ability to translate data into actionable insights, have sound project management skills, and are equally passionate about planning and execution of ideas.

Requirements

10 + years of marketing or creative experience especially in digital media and marketing in the multi-brand retail industry, or at tech platforms, ad agencies, brands, or media companies.
College degree - BA or BFA preferred in Marketing, Design or Advertising.
Creative and strategic marketer with the talent to conceptualize novel ideas and innovative approaches to work.
Demonstrated expertise developing and executing customer-facing communications and reports.
Deep understanding of current digital and social trends and the competitive landscape.
Experience building strong, collaborative, and trusting relationships with sales, product, marketing and operations.
The drive to excel and succeed, coupled with self-motivation and effective project management skills, are essential.
Excellent communication & presentation skills, both written and verbal.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Nice To Haves

Leading cross-functional projects
Marketing or related field
Supervisory experience
Masters: Business Administration

Responsibilities

Develop innovative and forward-thinking marketing and creative solutions for Walmart Connect advertisers inspired by collaborative creative thought leadership.
Actively engage in cross-functional planning sessions with product, strategy, marketing, and sales to develop, execute, and optimize actionable, results-oriented category and supplier-specific media and marketing strategies.
Develop and execute creative strategies for top brands, aligning with marketing and business objectives.
Lead and inspire a team of creative professionals.
Curate, author and amplify creative narratives across the organization.
Oversee multiple projects concurrently in a fast-paced environment.
Partner with Marketing Ops to develop metrics, measure performance and quantify impacts/results through qualitative and quantitative strategies including stakeholder feedback.
Establish links between Walmart Connect and Walmart marketing, ensuring consistency between Walmart’s supplier advertising initiatives and Walmart’s own customer messaging.
Manage the cross-functional connection points, processes and planning cycles between Walmart marketing, cross-category solutions, seasonal, site experience and product teams.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .