Senior Manager, Marketing Planning And Strategy - Lifecycle Marketing

Walmart•Bentonville, AR

10d•$90,000 - $234,000

About The Position

Walmart Marketplace is seeking an experienced and insights-driven Senior Manager of Lifecycle Marketing to lead engagement strategies that drive seller success across the end-to-end journey on our platform. In this role, you’ll develop and execute programs that promote onboarding, retention, and growth of sellers through personalized, data-informed communications across multiple owned channels—including email, SMS, in-app experiences, and Seller Center. You will design strategies aligned to key business outcomes, deepen engagement across lifecycle stages, and partner cross-functionally to deliver cohesive, relevant seller experiences at scale. Collaboration will be key as you'll work closely with teams in Product, Seller Success, Marketing Analytics, Content Strategy, Education, and Tech to craft impactful campaigns that empower sellers to thrive on Walmart Marketplace. This role is a key part of a team that leads seller engagement, communication and marketing for one of the fastest-growing eCommerce platforms. What you'll do... Develop and execute lifecycle marketing strategies to drive seller adoption, activation, retention, and growth across multiple owned channels. Lead segmentation strategy and campaign design across seller lifecycle stages, identifying high-value cohorts and personalizing touchpoints based on behavioral signals. Build integrated program roadmaps aligned with business goals, collaborating with Product, Analytics, Technology, and business stakeholders. Align with creative, content strategy, and data teams to launch insights-driven campaigns across email, SMS, in-app, and Seller Center surfaces. Own key lifecycle channels, advocating for experimentation and testing frameworks, while optimizing performance through A/B and multivariate testing. Define and track success metrics , using insights to drive iterative improvements across all lifecycle initiatives. Partner with Product and CRM teams to scale marketing automation capabilities and unlock new communication tools or channels (as needed). Act as a champion for seller needs, ensuring all journey communications are timely , personalized , and tied to real business outcomes . Who You Are A customer-obsessed marketer with a strong grasp of lifecycle strategy , user journeys , and behavior-driven communications . A systems thinker who thrives in complexity and has experience designing structure in ambiguous scenarios. Analytical by nature , with a strong bias toward measurement, experimentation , and ongoing iterations. A skilled cross-functional leader with experience collaborating to influence without direct authority , building partnerships across diverse teams. Passionate about storytelling that connects business value with seller motivations and outcomes.

Requirements

7+ years of experience in lifecycle marketing, CRM, or digital marketing , with a proven track record of driving cross-channel engagement programs .
Expertise with marketing automation tools and CRM platforms, such as HubSpot, Salesforce Marketing Cloud, Braze , or similar.
Exceptional analytical skills with demonstrated experience designing, interpreting tests, monitoring performance dashboards, and analyzing marketing KPIs.
Success in building and scaling personalized campaigns across email, SMS, push, or in-app channels.
Strong written and verbal communication skills , with the ability to simplify complex concepts and drive alignment across multiple teams .
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Nice To Haves

Experience in e-commerce , marketplaces , or B2B2C ecosystems.
Knowledge of seller, merchant, or small business personas and their unique needs within a platform.
Understanding of metadata tagging , personalization architecture , or behavioral targeting techniques .
Background in content strategy , designing user journeys , or crafting segmentation frameworks tailored to various cohorts or lifecycle stages.

Responsibilities

Develop and execute lifecycle marketing strategies to drive seller adoption, activation, retention, and growth across multiple owned channels.
Lead segmentation strategy and campaign design across seller lifecycle stages, identifying high-value cohorts and personalizing touchpoints based on behavioral signals.
Build integrated program roadmaps aligned with business goals, collaborating with Product, Analytics, Technology, and business stakeholders.
Align with creative, content strategy, and data teams to launch insights-driven campaigns across email, SMS, in-app, and Seller Center surfaces.
Own key lifecycle channels, advocating for experimentation and testing frameworks, while optimizing performance through A/B and multivariate testing.
Define and track success metrics , using insights to drive iterative improvements across all lifecycle initiatives.
Partner with Product and CRM teams to scale marketing automation capabilities and unlock new communication tools or channels (as needed).
Act as a champion for seller needs, ensuring all journey communications are timely , personalized , and tied to real business outcomes .

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .