Senior Manager, Marketing Operations & Automation

Opendoor Technologies Inc.•Ontario, CA

26d•$128,800 - $177,100

About The Position

This is Opendoor's automation architect role-you'll be the force-multiplier that enables a lean, AI-powered marketing team to punch far above its weight. Your job is to eliminate manual work, implement AI tools across the organization, and build the infrastructure that lets our team operate at 2-3x productivity while driving better results. You'll eliminate manual work and build the technical infrastructure that lets a lean team manage millions in marketing spend and manage personalized lifecycle campaigns across the funnel. That means: automated dashboards and reporting, AI-powered creative testing and personalization, bulletproof conversion tracking (GTM, CAPI) and targeting, and a streamlined tech stack. You'll implement AI tools, build automation workflows, and ensure every system is optimized for speed and accuracy.

Requirements

Expert in Google Tag Manager, GA4, and conversion tracking (pixels, server-side tagging, enhanced conversions, CAPI, CM360 etc) across major ad platforms
Strong with automation tools (Zapier, Make, n8n) or ability to write scripts (Python, JavaScript)
Experience implementing AI tools in marketing workflows
Comfortable with APIs, webhooks, and technical integrations
SQL knowledge preferred for pulling data from warehouses (Snowflake/Redshift)
5-7+ years in marketing operations, marketing analytics, or growth operations roles
Experience supporting performance marketing teams at scale ($20M+ annual spend)
Track record of building automation that measurably increases team productivity
Understanding of multi-touch attribution, incrementality testing, and measurement best practices
Experience with CRM/marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, HubSpot)
Builder mentality: You see manual work and immediately think "how can I automate this?"
High agency: You don't wait for permission-you prototype solutions and show results
AI-native: Comfortable experimenting with new AI tools and teaching others how to use them
Systems thinker: You design scalable processes, not one-off fixes
Hands-on executor: This is a pure IC role-you build things yourself, you don't manage people who build things

Nice To Haves

Experience in high-consideration, high-value transactional businesses (real estate, auto, financial services)
Background in data science, analytics engineering, or technical product management
Built custom dashboards using BI tools (Tableau, Looker, Mode, Quicksight, Amplitude)
Experience with media mix modeling or incrementality testing
Experience with Segment, Snowflake, LiveRamp
Working knowledge of brand safety/viewability and verification tools (e.g. IAS, DoubleVerify, MOAT)