senior manager, marketing - Licensed Coffeehouses

Starbucks•Seattle, WA

16d•Onsite

About The Position

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. As a Starbucks senior marketing manager on the the Licensed Coffeehouses seasonal marketing team, you will lead the development and execution of customer‑centric, integrated marketing plans and in‑store campaigns for nearly 7,000 Starbucks Licensed Coffeehouses. This role is responsible for driving key seasonal initiatives in partnership with cross‑functional teams, while strategically influencing corporate communications and coffeehouse enablement to ensure compelling storytelling and operational excellence. The ideal candidate will evaluate creative work against strategic objectives, manage promotional strategies and timelines with exceptional attention to detail, and synthesize insights to shape clear narratives for cross‑functional partners and licensees. The successful candidate will be a strong communicator and a highly skilled planner, consistently ensuring flawless execution. A minimum of 7+ years of progressive experience leading marketing programs or campaigns is required, with proven project management expertise in promotional marketing, product management, or brand management.

Requirements

Progressive experience in marketing, advertising or brand management – 7+ years; extensive experience developing, planning, and executing integrated marketing programs, with a strong foundation in communications planning and brand management
Project management experience – 3+ years; organized, extremely high attention to detail, able to manage multiple priorities and meet deadlines.
Strategic planning experience within the marketing function in a large-scale corporate or agency environment; with exceptional communication and problem-solving skills
Experience leading cross-functional teams
Bachelor’s degree or equivalent related work experience or four years US military experience in a related MOS/C.

Nice To Haves

MBA Preferred

Responsibilities

Seamlessly execute our seasonal promotional plans from kickoff to execution – including detailed oversight and maintenance of internal documents, evaluate creative against strategy, adhere to timelines, proactively resolve issues, and appropriately engage key stakeholders in planning and progress updates. Must thrive in dynamic environments, maintaining a positive and solutions-oriented mindset while navigating change.
Lead development of creative briefs, marketing tools for licensees, corporate communications, leadership presentations and business recaps – leveraging relevant business, customer and partner insights to deepen storytelling and engagement.
Regularly represent the Licensed Coffeehouse business, customer, and licensee perspective in cross-functional forums. Must be flexible, yet assertive with an ability to influence and motivate groups and appropriately engage key stakeholders in planning and progress updates.ffeehouse business, customer, and licensee perspective in cross-functional forums. Must be flexible, yet assertive with an ability to influence and motivate groups and appropriately engage key stakeholders in planning and progress updates.

Benefits

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.
Additionally, Starbucks offers 100%25 upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities.
You will also have access to backup care and DACA reimbursement.
Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies.
This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative.
For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above.
For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.