Senior Manager, Market Development & Planning - Category Investment

Newell Brands • Atlanta, GA

2d

About The Position

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. Position Summary: The Senior Manager, Market Development & Planning (MD&P), RGM is responsible for leading strategic Channel and Customer investment across Newell Brands’ portfolio. This role leverages consumer, shopper, and category insights to develop investment strategies that drive profitable growth, optimize brand performance, and strengthen market position. The position partners closely with Brand Marketing, Sales, Revenue Growth Management, Finance, and Operations to ensure alignment and execution of investment plans.

Requirements

• Bachelor’s degree in Business, Marketing, Finance, or related field; MBA preferred.
• 7+ years of experience in CPG or durable goods with expertise in brand/channel strategy, insights, category management, or revenue growth.
• Proven ability to manage multimillion-dollar P&L responsibilities and deliver measurable retail/customer growth.
• Strong analytical skills with proficiency in syndicated POS/panel tools, forecasting, and financial modeling.
• Excellent communication and storytelling skills with the ability to influence cross-functional stakeholders and engage senior retail customers.
• Experience working in a matrixed environment and leading cross-functional alignment.
• Willingness to travel approximately 25%.

Nice To Haves

• Familiarity with Newell Brands’ portfolio (e.g., Rubbermaid®, Sharpie®, Coleman®).
• Advanced proficiency in Excel, PowerPoint, and BI tools.
• Experience developing category investment frameworks and optimizing trade spend.

Responsibilities

• Develop and manage the annual Channel and Customer Investment plan, identifying high-impact investment opportunities and setting financial guardrails in partnership with Revenue Growth Management and Finance.
• Maximizes return on customer-facing investments (trade spend, promotions, pricing actions, assortment, merchandising).
• Manages Customer profitability, including channel and customer segmentation, value leakage, high ROI opportunities.
• Trade Spend Optimization, including trade and promotional budgets allocation and funding that supports strategic initiatives, not just volume.
• Data-Driven Decision Making, including a standard post event analysis process and scenario models to compare investment alternatives.
• Track leading indicators, not just end-of-period results.
• Governance & Controls, including implementing clear approval processes for customer investments, enforcing compliance with pricing and trade terms, and maintaining transparency through standardized reporting and dashboards.
• Capability Building, including training teams on ROI thinking and financial acumen, as well as continuously refining tools, models, and best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees