Category Market Development Manager– Labels and Packaging

HP • Alpharetta, GA

2d

About The Position

Presenting to customers new growth opportunities in digital Label and Packaging converting. Tracking sales results vs sales goals and determining what are the causes of gaps in our results and determining the action items to overcome those gaps. Provide market-based feedback to the GBU to ensure new product development incorporates value added features Help the category team understand product strengths and weaknesses, missing features Work with Software and Solutions to produce new features based on market requirements, and develop better professional services to help customers ramp up their business. Work with Marketing to ensure proper lead generation and customer awareness of products to meet sales goals Develop materials that can be used by Sales in the sales process. Develop materials that can be used by customers as a roadmap to building their business designed for growth in the Labels and Packaging segment. Support Category Managers to develop product and solution value propositions based on product capabilities and financial goals of our customers

Requirements

• College degree in Marketing/Business/Technical, MBA preferred
• Strong business acumen and product marketing skills
• Strong communications and inter-personal skills
• Ability to navigate between strategic view and detailed analysis
• Ability to think strategically (what and why), as well as tactically (how).
• Ability to influence individuals and teams without direct “line of authority”.
• 10 or more years in the Industrial Print business (Graphic Arts industry)
• Able to network internally across key stakeholders both internally and externally
• Previous Product Marketing/Management experience

Responsibilities

• Presenting to customers new growth opportunities in digital Label and Packaging converting.
• Tracking sales results vs sales goals and determining what are the causes of gaps in our results and determining the action items to overcome those gaps.
• Provide market-based feedback to the GBU to ensure new product development incorporates value added features
• Help the category team understand product strengths and weaknesses, missing features
• Work with Software and Solutions to produce new features based on market requirements, and develop better professional services to help customers ramp up their business.
• Work with Marketing to ensure proper lead generation and customer awareness of products to meet sales goals
• Develop materials that can be used by Sales in the sales process.
• Develop materials that can be used by customers as a roadmap to building their business designed for growth in the Labels and Packaging segment.
• Support Category Managers to develop product and solution value propositions based on product capabilities and financial goals of our customers

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees