Senior Manager, Maritime Marketing

Port of Seattle • Seattle, WA

2d

About The Position

As a Senior Manager, Maritime Marketing, you will create, identify and implement marketing strategies to meet current and emerging needs of the Maritime Division lines-of-business including Cruise, Fishing and Commercial Operations and Recreational Boating. You will successfully identify emerging markets, new cruise lines, commercial/fishing and recreational boating moorage products and services to expand maritime business and retain existing customers, to serve the Port of Seattle's fundamental mission of vital economic development and job creation in our region.
You will provide comprehensive marketing and communication leadership for Maritime division business directors who are responsible for multiple competing initiatives at multiple Port facilities.
You will manage and supervise Maritime Marketing staff and professional services consultant contracts.
You will deliver needed marketing across multimedia platforms including print, visual (still & video) social, and website, across consumer and trade audiences for multiple business units.
You will collaborate with business partners to solve business challenges and innovate solutions for increased revenue and guest satisfaction.
You will develop and manage annual Maritime division marketing plans and related expense budgets.
You will partner with internal and external destination marketing organizations and other stakeholders to leverage messaging and budgets by collaboratively partnering on efforts in support of business partners.
You will conduct and/or participate in research related to customer insights, growth opportunities, regional economic benefits and utilize results to support business partners.

Requirements

• Experienced – You have six (6) years of experience in cruise/maritime, marketing or business development, to include three (3) years of experience supervising staff and managing a marketing or business development program.
• Committed to Equity – You will apply equity and exemplify shared values, behaviors, and practices in all aspects of the work. At the Port of Seattle, equity is a daily responsibility and a foundational expectation for all Port employees.
• Proficient – You have strong expertise in marketing, including paid and organic advertising, branding, event planning, and trade show management. You understand industry trends, policies, and competitive strategies in the maritime sector. You can develop and maintain brand awareness, manage marketing processes, collaborate with agencies, and use analytical skills to oversee budgets and recommend pricing and revenue strategies.
• Efficient Communicator – You possess excellent oral, written and visual design communication skills. You are also customer focused, having worked on projects to engage, retain, and recruit current and future customers.
• Highly Organized – You are highly organized and can manage multiple projects simultaneously while achieving project goals and timely execution.
• Strategic & Analytical – You have experience with strategic planning, managing budgets, and creative process from innovation to delivery of marketing projects and are skilled in analysis of budgets, product, and services information including website and social media.

Nice To Haves

• Desired – We hope you have experience in event planning and in managing marketing campaigns for business to business (B2B) and business to consumer (B2C) audiences. We also hope you have experience using customer service programs to manage communications and support customer retention.

Responsibilities

• Create, identify and implement marketing strategies to meet current and emerging needs of the Maritime Division lines-of-business including Cruise, Fishing and Commercial Operations and Recreational Boating.
• Identify emerging markets, new cruise lines, commercial/fishing and recreational boating moorage products and services to expand maritime business and retain existing customers
• Provide comprehensive marketing and communication leadership for Maritime division business directors
• Manage and supervise Maritime Marketing staff and professional services consultant contracts.
• Deliver needed marketing across multimedia platforms including print, visual (still & video) social, and website, across consumer and trade audiences for multiple business units.
• Collaborate with business partners to solve business challenges and innovate solutions for increased revenue and guest satisfaction.
• Develop and manage annual Maritime division marketing plans and related expense budgets.
• Partner with internal and external destination marketing organizations and other stakeholders to leverage messaging and budgets by collaboratively partnering on efforts in support of business partners.
• Conduct and/or participate in research related to customer insights, growth opportunities, regional economic benefits and utilize results to support business partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees