Senior Manager, Maritime Marketing

Port of Seattle•Seattle, WA

19h•Hybrid

About The Position

As a Senior Manager, Maritime Marketing, you will create, identify and implement marketing strategies to meet current and emerging needs of the Maritime Division lines-of-business including Cruise, Fishing and Commercial Operations and Recreational Boating. You will successfully identify emerging markets, new cruise lines, commercial/fishing and recreational boating moorage products and services to expand maritime business and retain existing customers, to serve the Port of Seattle's fundamental mission of vital economic development and job creation in our region. You will provide comprehensive marketing and communication leadership for Maritime division business directors who are responsible for multiple competing initiatives at multiple Port facilities. You will manage and supervise Maritime Marketing staff and professional services consultant contracts. You will deliver needed marketing across multimedia platforms including print, visual (still & video) social, and website, across consumer and trade audiences for multiple business units. You will collaborate with business partners to solve business challenges and innovate solutions for increased revenue and guest satisfaction. You will develop and manage annual Maritime division marketing plans and related expense budgets. You will partner with internal and external destination marketing organizations and other stakeholders to leverage messaging and budgets by collaboratively partnering on efforts in support of business partners. You will conduct and/or participate in research related to customer insights, growth opportunities, regional economic benefits and utilize results to support business partners. The Port of Seattle offers an extensive benefits package that rewards our staff for their valuable contributions towards the Port‘s mission. In addition to the summary below, benefit details for non-represented positions can be found on the Port of Seattle‘s website. If the position is represented by a union, please refer to the “ Collective Bargaining Agreement ” or contact the appropriate Union Representative for specific information related to benefits and eligibility. Healthcare – Medical, Dental, and Vision Care with options that work for you and your family. Paid Vacation – Just about four weeks per year that increases with tenure to rest and rejuvenate. Paid Sick Leave – At least one hour of sick leave for every 40 hours worked. Holidays – More than ten days per year to celebrate with family and friends away from work. Pension/Retirement Plans – A pension and additional savings plans to prepare for your future after the Port. Getting to Work – From subsidized parking and a low-cost public transit card to alternative work arrangements giving you an opportunity to work hybrid. Parental Leave – Six weeks of paid leave to spend with new additions to your immediate family. Development – From tuition reimbursement, training, stretch assignments and internal internships, we support a learning culture. Equity, Diversity, and Inclusion – The Port of Seattle values diversity as a source of innovation and strength. We are actively working across the organization to create a culture where all employees – regardless of race, gender, and other identities – succeed and reach their fullest potential. Work-Life Balance – We provide the resources to help you create habits to be healthy and balanced. Mission Driven – We are focused together in promoting economic opportunities and quality of life in the region by advancing trade, travel, commerce, and job creation in an equitable, accountable, and environmentally responsible manner. Experienced – You have six (6) years of experience in cruise/maritime, marketing or business development, to include three (3) years of experience supervising staff and managing a marketing or business development program. Desired – We hope you have experience in event planning and in managing marketing campaigns for business to business (B2B) and business to consumer (B2C) audiences. We also hope you have experience using customer service programs to manage communications and support customer retention. Committed to Equity – You will apply equity and exemplify shared values, behaviors, and practices in all aspects of the work. At the Port of Seattle, equity is a daily responsibility and a foundational expectation for all Port employees. Proficient – You have strong expertise in marketing, including paid and organic advertising, branding, event planning, and trade show management. You understand industry trends, policies, and competitive strategies in the maritime sector. You can develop and maintain brand awareness, manage marketing processes, collaborate with agencies, and use analytical skills to oversee budgets and recommend pricing and revenue strategies. Efficient Communicator – You possess excellent oral, written and visual design communication skills. You are also customer focused, having worked on projects to engage, retain, and recruit current and future customers. Highly Organized – You are highly organized and can manage multiple projects simultaneously while achieving project goals and timely execution. Strategic & Analytical – You have experience with strategic planning, managing budgets, and creative process from innovation to delivery of marketing projects and are skilled in analysis of budgets, product, and services information including website and social media. Work Schedule – Your normal work schedule will be Monday – Friday, 8:00 a.m. to 5:00 p.m. (40 hours per week). Slightly more flexible start and end times are available in this role. You may be required to work any and all assigned shifts, including weekends and holidays. You may be required to work during emergencies. Work Environment - This work will take place in a hybrid/in-office setting at Management’s discretion. Washington State Residency Requirement – Employees must establish a residence in Washington state within 30 days of their first day of employment and must maintain a residence in Washington State during their employment with the Port of Seattle. If a position is eligible to telework, work performed while teleworking must be performed in Washington State. Every role at the Port of Seattle is vital to our thriving community. We are a leader in moving people and cargo across the country and around the world. With facilities and property ranging in scope from a half-acre park to one of the largest airports and container terminals on the West Coast, we maximize the public assets in our portfolio with an eye toward best uses and environmental sustainability. Find out more here . Our vision is to create a Port that mirrors – throughout its breadth of operations and services and within its leadership – the diversity of our communities, instill principles of equity into its culture, and ensures a fair and intentional distribution of opportunities to expand economic develop and quality of life for all in our region. Find out more about how our values RAISE us up and our commitment to equity . The Port of Seattle is unable to sponsor employment visas at this time. Salary offers will be made within the posted range. Placement within the range will be determined based on your similar work experience. The Port considers work experience to be similar if the scope and level of responsibility of your prior positions match the job being offered.

Requirements

You have six (6) years of experience in cruise/maritime, marketing or business development, to include three (3) years of experience supervising staff and managing a marketing or business development program.
You will apply equity and exemplify shared values, behaviors, and practices in all aspects of the work. At the Port of Seattle, equity is a daily responsibility and a foundational expectation for all Port employees.
You have strong expertise in marketing, including paid and organic advertising, branding, event planning, and trade show management.
You understand industry trends, policies, and competitive strategies in the maritime sector.
You can develop and maintain brand awareness, manage marketing processes, collaborate with agencies, and use analytical skills to oversee budgets and recommend pricing and revenue strategies.
You possess excellent oral, written and visual design communication skills.
You are also customer focused, having worked on projects to engage, retain, and recruit current and future customers.
You are highly organized and can manage multiple projects simultaneously while achieving project goals and timely execution.
You have experience with strategic planning, managing budgets, and creative process from innovation to delivery of marketing projects and are skilled in analysis of budgets, product, and services information including website and social media.
Employees must establish a residence in Washington state within 30 days of their first day of employment and must maintain a residence in Washington State during their employment with the Port of Seattle.

Nice To Haves

We hope you have experience in event planning and in managing marketing campaigns for business to business (B2B) and business to consumer (B2C) audiences.
We also hope you have experience using customer service programs to manage communications and support customer retention.

Responsibilities

Create, identify and implement marketing strategies to meet current and emerging needs of the Maritime Division lines-of-business including Cruise, Fishing and Commercial Operations and Recreational Boating.
Identify emerging markets, new cruise lines, commercial/fishing and recreational boating moorage products and services to expand maritime business and retain existing customers
Provide comprehensive marketing and communication leadership for Maritime division business directors who are responsible for multiple competing initiatives at multiple Port facilities.
Manage and supervise Maritime Marketing staff and professional services consultant contracts.
Deliver needed marketing across multimedia platforms including print, visual (still & video) social, and website, across consumer and trade audiences for multiple business units.
Collaborate with business partners to solve business challenges and innovate solutions for increased revenue and guest satisfaction.
Develop and manage annual Maritime division marketing plans and related expense budgets.
Partner with internal and external destination marketing organizations and other stakeholders to leverage messaging and budgets by collaboratively partnering on efforts in support of business partners.
Conduct and/or participate in research related to customer insights, growth opportunities, regional economic benefits and utilize results to support business partners.

Benefits

Healthcare – Medical, Dental, and Vision Care with options that work for you and your family.
Paid Vacation – Just about four weeks per year that increases with tenure to rest and rejuvenate.
Paid Sick Leave – At least one hour of sick leave for every 40 hours worked.
Holidays – More than ten days per year to celebrate with family and friends away from work.
Pension/Retirement Plans – A pension and additional savings plans to prepare for your future after the Port.
Getting to Work – From subsidized parking and a low-cost public transit card to alternative work arrangements giving you an opportunity to work hybrid.
Parental Leave – Six weeks of paid leave to spend with new additions to your immediate family.
Development – From tuition reimbursement, training, stretch assignments and internal internships, we support a learning culture.
Equity, Diversity, and Inclusion – The Port of Seattle values diversity as a source of innovation and strength. We are actively working across the organization to create a culture where all employees – regardless of race, gender, and other identities – succeed and reach their fullest potential.
Work-Life Balance – We provide the resources to help you create habits to be healthy and balanced.
Mission Driven – We are focused together in promoting economic opportunities and quality of life in the region by advancing trade, travel, commerce, and job creation in an equitable, accountable, and environmentally responsible manner.