flex Senior Manager, Luxury Content Marketing

Marriott Hotels Resorts•Bethesda, MD

26d

About The Position

This is a temporary role. The Senior Manager, Luxury Social & Content Marketing will play a key role in executing the strategy, delivering key performance indicators, and executing social and content marketing initiatives for all our luxury brands. The role will be a core member of the Luxury Content Marketing team driving execution for social media marketing tactics to deliver against brand and content goals. In addition to other duties assigned, this role will work with the Brand, Portfolio and Loyalty Team to manage the execution of the comprehensive brand digital eco-system consisting of dedicated brand websites, brand social media channels, Marriott.com and other Marriott digital touch points. This role will need to be an innovator – supporting the brand’s overarching strategies (i.e. engagement, awareness, etc.) on key platforms like Facebook, Twitter, Instagram, TikTok, YouTube, and more. This role will also collaborate on the execution of digital and social advertising in partnership with the Paid Social team – including social content publishing and paid amplification. This role will report to the Director Luxury Content Marketing and partner closely with key members of brand marketing teams, social agencies, public relations, digital product, external agencies, key hotel stakeholders, and the field/continental organizations. The role will work with agency teams directly as required.

Requirements

High school diploma or GED and 6+ years’ experience in social media, marketing, and/or content marketing, or related professional area OR 4-year degree from an accredited university in Marketing, Advertising, Business or related major
6 or more years of digital marketing and social media marketing experience
Demonstrated experience with developing, launching, managing website and mobile projects.
Demonstrated experience with Social Media marketing, monitoring, management, content and advertising.
Demonstrated experience with digital campaign analytics and reporting.
Solid understanding of digital marketing trends and industry best practices
Solid understanding of mobile platforms, devices and trends
Proven skill in working across multiple and distinct functional organizations (e.g., brand marketing, digital, international) in support of specific business priorities.
Comfortable working independently
Demonstrated experience and success in a highly matrixed cross functional organization.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
Reading Comprehension – Understands written sentences and paragraphs in work related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Nice To Haves

6+ years of digital marketing and social media marketing.
Experience within luxury lifestyle, luxury CPG or luxury experiences industries
Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.
Experience managing and executing social strategies.
Experience managing multiple agencies/vendors.
Solid understanding of social marketing trends and industry best practices.
Demonstrated experience and success in a highly matrixed cross-functional organization.

Responsibilities

Support Brand social strategy and execution of holistic social, content and digital initiatives.
Support the strategy and prioritization, management, and execution of content marketing initiatives (social media, content marketing, occasionally content on brand websites) supporting assigned brands.
Work autonomously to support social/content strategy for assigned brand-level initiatives while also providing executional guidance for regional and hotel-level initiatives – if applicable.
Partner with other Social and Content Marketing leaders to ensure brand content calendar is calibrated with Loyalty efforts to maximize the collective reach and impact of the company’s social marketing efforts
Track impact of social marketing efforts and continually improve performance.
Support strategy and workflow of paid social campaigns supporting the social and content brand strategy.
Manage agency / freelance resources and support strategic initiatives related to social strategy for assigned brands.
Support social media content creation, editorial calendar, and influencer programs implemented by agency or in house.
Support social brand ideation and execution.
Support brand website content uploads and optimizations.
Lead our awards, marketing engine, and coordinate efforts across the continents and company
Send an alert to continent leads when we win awards to kick off the process and in collaboration with PR
Gather insights and update best practices as it relates to awards marketing
Coordinate the effort to drive voting for awards at the hotel and continent level
Work with Condé Nast and other partners, to promote our winnings and achieve reach and frequency in social
Develop the creative and media plans to take our winnings to market
Support on special projects like high-net-worth initiative
Support across all brands when extra capacity is needed
Create reports for the effectiveness of awards, marketing, and other special projects
Manage the budget for social media in coordination with our agency for awards, marketing and special projects
Consult with brand marketing leads and internal Creative agency on branded content (video series, brand films, etc) initiatives and in some cases lead them.
Liaise with broader Content Team and collaborate on broader organizational social efforts, where relevant
Liaise with other internal social media teams to collaborate on best practices and customer care integration.
Monitor and report out on industry best practices and competitive/landscape trends.
Liaise with internal and external PR teams to ensure tight integration and holistic campaigns.
Partner with agencies to define KPIs for internal reports/audits/analysis of social marketing performance and assist in creation of compelling marketing and reporting presentations.
Keep digital marketing flowcharts/plans/budgets up to date utilizing tools/platforms provided.
Assist senior associates in achieving business results by: o Identifying opportunities to enhance process. o Provide training and guidance to field. o Participate in annual planning sessions.
Submit reports in a timely manner, ensuring delivery deadlines are met.
Promote the accurate documentation of project progress
Provide input and assistance to other teams on content marketing projects
Manage and implement work and projects as assigned.
Generate and provide accurate and timely results in the form of reports, presentations, etc.
Analyze information and evaluate results to choose the best solution and solve problems.
Provide timely, accurate, and detailed status reports as requested.
Provide technical expertise and support to persons inside and outside of the department.
Demonstrate knowledge of job-relevant issues, products, systems, and processes.
Demonstrate knowledge of function-specific procedures.
Keep up-to-date technically and applies new knowledge to job.
Use computers and computer systems (including hardware and software) to enter data and/ or process information.