Senior Manager, Lifecycle Marketing

Parsley Health•New York, NY

19h•Hybrid

About The Position

Parsley Health is looking for a Senior Lifecycle Marketing Manager to own the full lifecycle experience across email and SMS, from first touch through long-term retention and advocacy. This is a senior, highly technical, hands-on role for a lifecycle marketer who is deeply experienced in Customer.io and comfortable owning every aspect of lifecycle execution. You will design, build, test, deploy, and optimize complex, event-driven journeys across all of our products. You’ll own both pre-sale and post-sale lifecycle strategy, with clear accountability for engagement, conversion, retention, and referral performance.

Requirements

You have 5–10 years of lifecycle marketing experience and are deeply hands-on
You have significant experience building in Customer.io (not just managing it)
You’re comfortable working with event-based data models and debugging lifecycle flows
You’ve personally owned lifecycle campaigns end-to-end: design → build → test → deploy → optimize
You have strong copy instincts and can write effective, member-centric lifecycle messaging
You’re analytical, detail-oriented, and obsessive about journey quality
You enjoy working cross-functionally with Product, Engineering, and Member Experience teams
You’re excited by healthcare, behavior change, and improving long-term member outcomes
Deeply passionate about root-cause healthcare and empowering people to stay well
Familiarity using a MacBook, Google suite, Slack and Zoom

Responsibilities

Own all pre-sale lifecycle marketing strategy across email and SMS, built and executed in Customer.io
Design and build event-driven journeys for: newsletters and lead magnet programs, promotional and seasonal campaigns, appointment confirmation and reminders, nurture, abandoned cart, and conversion flows across all products
Optimize journeys to increase engagement, appointment bookings, and purchases
Own all post-sale lifecycle marketing strategy across email and SMS in Customer.io, including: member onboarding and activation flows, engagement and retention programs, NPS, referral, and ambassador journeys
Incorporate feedback from the Member Experience (MX) and sales team into lifecycle logic, segmentation, and messaging
Personally build, QA, and deploy lifecycle journeys
Work comfortably with events, attributes, triggers, and conditional logic
Own lifecycle experimentation strategy: A/B testing subject lines, content, timing, logic, and offers
Iterating based on performance and behavioral signals
Own lifecycle reporting and insights across all campaigns
Monitor engagement, conversion, and retention metrics
Identify drop-offs and data issues within journeys and resolve them
Translate insights into concrete optimizations and roadmap improvements