Senior Manager, Lifecycle Marketing

Insurify•Cambridge, MA

6h•$120,000 - $160,000•Hybrid

About The Position

Insurify is one of America’s fastest-growing MIT FinTech startups and has been recognized as one of Inc. 5,000’s fastest-growing private companies in America in 2025, 2024, 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 2022, and 2021, Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We’re changing the way millions of people compare, buy and manage insurance with artificial intelligence, technology, and superior product design. Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management. Our team is critical to achieving our vision and fostering the right culture is essential to our team’s success.

Requirements

Bachelor’s degree in Marketing, Business, or a technical or quantitative field
10+ years of experience in lifecycle marketing and/or retention marketing, with demonstrated ownership of large-scale initiatives and measurable business outcomes
Demonstrated success in defining strategy, scaling and optimizing programs over time, and translating insights into sustained customer and business value
Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions. (Strong preference for candidates with SQL experience)
Expertise in marketing automation tools and CRM systems (Braze experience a plus)
Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.
Ability to manage multiple projects simultaneously and meet deedlines in a fast-paced environment.

Responsibilities

Own the strategy and customer journey across all retention channels for a new vertical and rapidly growing brand, aligning customer experience with long-term business objectives
Set the vision and roadmap for experimentation across Email, SMS, and future retention channels, ensuring rigorous testing standards, scalable learnings, and measurable business impact
Define, own, and interpret retention and lifecycle KPIs, connecting channel performance to broader business outcomes such as customer lifetime value, conversion, and profitability
Partner closely with cross-functional teams (including Product, Design, Analytics, and Marketing) to shape cohesive customer experiences, influence roadmap decisions, and ensure alignment on priorities, creative, and brand voice
Identify and implement relevant new marketing communication technologies to optimize the customer journey and experience
Operate with a high degree of autonomy in a fast-moving, ambiguous environment, making informed tradeoffs and setting direction where needed