Senior Lifecycle Marketing Manager

Replit•Foster City, CA

13d•Onsite

About The Position

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation. We're looking for a creative, digital-savvy Senior Lifecycle Marketing Manager to own and scale Replit's customer communications from the ground up. You'll be the architect of our omni-channel lifecycle marketing strategy, creating compelling user experiences across email, push notifications, and in-app messaging that drive engagement, retention, and monetization for both our self-service consumer business and our growing B2B enterprise motion. You'll work directly with our Head of Growth Marketing and collaborate closely with Product, Product Marketing, RevOps, Data Science, Engineering, and Design teams. This role requires a strategic problem solver who excels in ambiguous, 0-to-1 environments and has successfully built full-funnel lifecycle programs that deliver measurable business impact.

Requirements

8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self-service and B2B sales-led motions
Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle marketing hire at a growth-stage company
Expert-level knowledge of email marketing and push notification best practices, including deliverability, engagement optimization, and compliance
Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar) and building lead nurturing programs for B2B audiences
Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging tools
Strong analytical capabilities – you use data to inform strategy, design experiments, and measure impact
Experience partnering with Product and Engineering to define requirements and implement technical solutions
Knowledge of compliance requirements (CAN-SPAM, GDPR, CCPA) and privacy-first communication strategies

Nice To Haves

Experience marketing to non-technical audiences, optimizing onboarding for SaaS products, mobile app lifecycle marketing, or high-growth tech companies is a plus

Responsibilities

Own and execute omni-channel lifecycle marketing for B2C and B2B
Build email, push notification, and in-app messaging strategy across the customer journey for consumer and business audiences
Drive product-led onboarding, activation, and monetization campaigns for individual users
Build lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teams
Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)
Build lifecycle marketing infrastructure from scratch
Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms
Stand up communication channels and establish workflows from onboarding to nurture to re-engagement
Create segmentation frameworks tailored to consumer and developer personas and ensure compliance with CAN-SPAM, GDPR requirements
Drive engagement through testing and optimization
Establish a rigorous testing culture – continuously experiment with messaging, creative, timing, and segmentation
Own A/B testing strategy for lifecycle campaigns and in-app messaging
Identify high-value actions, optimize conversion rates, and develop evergreen content strategies
Execute cross-functionally and build reporting frameworks
Partner with Data Science, Product Marketing, and Sales teams to understand user behavior and ensure messaging consistency
Work with Creative and Content teams to develop high-performing communication assets
Build performance dashboards and communicate impact on engagement, retention, conversion, and LTV