Senior Manager, Lifecycle Marketing - Revenue
About The Position
ABOUT DSC: In 2011, Dollar Shave Club didn’t just shake up the shaving aisle—we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy. Since then, we’ve grown far beyond blades. From grooming to personal care, we’ve built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you. Today, DSC is expanding into new categories and new markets, but our DNA hasn’t changed. We’re still here to cut the BS, deliver real value, and bring a little humor to the everyday routine. So what are you waiting for? Join the Club. ROLE SUMMARY: The Senior Manager, Lifecycle Marketing - Revenue is a strategic leadership role responsible for driving incremental revenue across the full customer lifecycle for our DTC subscription business. This leader will operate at the intersection of strategy, analytics, and execution — setting the revenue roadmap, identifying the highest‑impact opportunities, and leading a team of executional channel owners to bring those strategies to life. This role partners closely with Senior Managers of CRM (Acquisition, Winback, Reactivation, Retention), Paid Media, Product, Brand, Creative, Analytics, and Finance to translate strategy into measurable growth.
Requirements
- 6+ years of experience in revenue growth, lifecycle marketing, CRM, or DTC subscription businesses
- 1-2+ years of experience mentoring or managing a team
- Proven track record of driving incremental revenue across multiple lifecycle and revenue streams
- Deep understanding of subscription economics, AOV levers, retention, and customer lifetime value
- Strong analytical skills with the ability to translate data into clear strategic direction
- Excellent cross‑functional communication and stakeholder management skills
Responsibilities
- Revenue Strategy & Ownership
- Lifecycle & Audience Monetization
- New Innovation & GTM Revenue Strategy
- Team Leadership & Execution
- Analytics, Testing & Performance Management
- Cross‑Functional Leadership
Benefits
- Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
- Free life insurance, short term disability and long term disability
- 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
- Unlimited vacation and generous sick time
- Half day Fridays year-round (subject to business needs)
- 12 weeks of fully paid parental leave
- 4 weeks of fully paid disability leave
- Free Dollar Shave Club Products
- Monthly cell phone stipends
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
