Senior Manager - Lifecycle & Growth Marketing

Level99 Entertainment • Boston, MA

53d • $90,000 - $140,000

About The Position

Reporting to the VP of Marketing, the Senior Manager – Lifecycle & Growth Marketing will own how Level99 connects with players before and after their visit, with the goal of driving repeat visits. This role will oversee the full player lifecycle - from acquisition-driven paid media to post-visit reactivation and loyalty- developing data-driven campaigns, personalization systems, and automation at scale. They’ll architect Level99’s loyalty program in collaboration with cross functional teams, bridging marketing, creative, operations, and technology while also leading best-in-class acquisition and retention programs across paid digital, email, SMS, events, and promotions. The ideal candidate is a cross-functional leader who acts with ownership, integrity, and optimism, helping shape the future of Level99’s marketing engine.

Requirements

• 5+ years of marketing experience, with expertise in lifecycle, loyalty, and performance marketing strategy, planning, and execution.
• Hands-on experience with Mailchimp/Klaviyo or similar ESP, Meta Ads Manager, Google Ads, and analytics tools.
• Strong creative instincts with experience concepting and executing brand campaigns.
• Analytical mindset with comfort in performance data, ROI analysis, segmentation, and budget management.
• Prior experience in multi-unit hospitality, entertainment, or restaurant industries is a plus.
• Self-starter who is comfortable with ambiguity and finds joy in creating structure.
• Team first mentality with willingness to jump in wherever is needed.
• Positive attitude and someone who leads by example.
• Strong communication skills.

Nice To Haves

• Proven track record of scaling lifecycle and loyalty programs that drive measurable growth.

Responsibilities

• Develop and execute a multi-year Player engagement roadmap covering acquisition, activation, retention, and advocacy.
• Partner with Tech to select, integrate, and optimize CDP and ESP platforms enabling personalization and loyalty at scale.
• Design segmentation and automation strategies across email, SMS, and other channels based on Player behavior and visit data.
• Lead the marketing responsibilities for loyalty and design the program with cross functional teams to define the future of our loyalty program. Own development of tournaments, programs, and the front-end consumer facing voice.
• Oversee paid digital strategy and execution across Google, Meta, YouTube, and emerging platforms to drive awareness and conversion.
• Manage media budgets, creative testing, and analytics to optimize performance and ensure cohesive storytelling across all channels.
• Define and track KPIs across the full lifecycle, translating insights into actionable marketing and in-venue strategies.
• Maintain reporting dashboards and drive continuous A/B testing and optimization across lifecycle and paid programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees