Senior Manager, Insights & Analytics (Programmatic)
About The Position
Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. About the team/role: As Senior Manager, Insights & Analytics, you will own the vision, strategy, and execution for the Supply Intelligence function. You will be a coach player and lead a small team of highly skilled analysts, partnering across R&D, Product, and Commercial to drive auction performance, revenue optimization, and competitive positioning. This is both a strategic and technical role: you will design the analytical framework for auction intelligence and programmatic exchange, guide complex investigations, and act as a trusted advisor to senior leadership. This role demands strategic clarity, technical depth, and people leadership to ensure Liftoff’s auction ecosystem continues to deliver sustainable growth.
Requirements
- Education: B.A./B.S. in Economics, Analytics, Statistics, Computer Science, Engineering, Mathematics, or related fields. Master’s degree preferred.
- Experience: 8+ years in analytics or strategy, with 4+ years leading teams; AdTech or auction-based marketplace experience strongly preferred.
- Technical: Mastery of SQL and experience with large-scale data systems (BigQuery, Snowflake, Trino). Python skills for data manipulation and automation preferred.
- Business Acumen: Proven track record of connecting technical insights to strategic business outcomes.
- Leadership: Demonstrated success leading multi-disciplinary teams and influencing senior leadership decisions.
- Communication: Exceptional written and verbal skills, able to synthesize technical complexity into clear business narratives.
Nice To Haves
- Prior experience in SSP, DSP, or AdTech auction mechanics.
- Expertise in experimentation frameworks and advanced statistical analysis.
- Experience presenting at executive forums or industry conferences.
Responsibilities
- Strategy – Set the vision Define and own the long-term strategy for Supply Intelligence, aligning with the overall SDK, exchange, and company objectives. Establish frameworks and standards for auction insights, ensuring consistent methodologies across traffic shaping, mediation, and other levers.
- Internal Partnerships – Partner to influence Work hand-in-hand with Programmatic Exchange Commercial to align auction intelligence with publisher-facing strategies, ensuring revenue protection while supporting growth negotiations. Partner with Product and Engineering to align roadmap decisions with business objectives through data-driven insights. Drive joint initiatives with GTM and Finance to maximize revenue and market share.
- Execution – Execute with rigor Oversee investigations into auction-level performance fluctuations, triage technical and commercial issues, and communicate findings to senior stakeholders. Protect revenue by designing monitoring systems and processes that detect anomalies early and ensure rapid resolution.
- Leadership – Lead with impact Lead and grow a team of analysts, providing coaching on technical rigor, problem-solving, and business context. Represent Supply Intelligence in senior leadership forums, synthesizing auction complexity into actionable strategic recommendations. Foster a culture of scalable, reproducible analytics by standardizing workflows, dashboards, and reporting pipelines.
Benefits
- Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence.
- Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact.
- Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance.
- Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
