Senior Manager, Influencer Partnerships, MAC NA

Estee Lauder • New York, NY

45d

About The Position

This role is an essential part of the Consumer Engagement team, driving the strategy and execution of the North America Influencer and Communications efforts to increase brand awareness, earned media value, and desirability. This role will build meaningful and lasting relationships across influencers, beauty editors, and VIP talent. Serve as communications expert spanning across communications, PR, influencer & events. Work cross functionally with NA team including Marketing, Account Management, Field teams, Education, Retailers and the Global brand.

Requirements

• 5⁃7 years of Influencer Marketing experience required
• Deep knowledge of Beauty Influencer space required
• Deep knowledge of Influencer reporting tools, preferably Tribe Dynamics
• Strong Presentation Skills
• Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners
• Strong MS Excel and Powerpoint skills
• Minimum Education level: College Degree
• Minimum Years of Experience: 5⁃7

Nice To Haves

• 5⁃7 years of PR experience preferred but not required
• Digital Marketing/Advertising experience preferred but not required

Responsibilities

• Drives the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking
• Manages relationships with influencers across macro to micro tiers on all social media platforms, particularly TikTok and Instagram
• Manages relationship with key agency partners
• Drives PR/ comms strategy for US region, ensuringconsistency in secured media presence
• Partners with ED to understand national US investment strategy/priorities
• Partners with product marketing and education team to understand product messaging, leveraging insight to inform influencer/comms strategy
• Partners with retailers, trade marketing and promo leads to understand key launch, promotion and selling periods
• Liaises with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region Execution
• Leads briefing of agency partners
• Manages total communications strategy and execution: including relationships with key editors, long lead product placement and feature stories in partnership with brand's agency of record
• Executes influencer and product seeding campaigns in accordance with agreed upon strategy
• Partners with agencies to uncover and execute optimizations across influencer campaigns & comms efforts (ie interviews, master classes, etc.)
• Cascades launch/execution updates (ie content live links, award seal wins, etc.) with NA & global marketing teams, ensuring visibility of NA lead executions
• Partners with CL Global Comms to secure organic social coverage of relevant influencer & beauty seals/awards
• Execution of Inclusion and Diversity efforts of NA including influencer talent, earned media, brand partnerships
• Manages NA executions with Global Talent
• Manages regional press strategy in coordination with Marketing efforts for Top DMA strategy
• Concepts and creates meaningful event/tent pole moments for NPL or product animation
• Defines primary and secondary KPI's for all campaigns/executions
• Partners with agencies to curate wrap reporting for initiatives
• Deploy learnings to internal (NA leadership, product marketing, education, eComm, retailer account management leads, trade marketing, etc.) and external (global partners) stakeholders
• Leverage learnings to influence go forward strategic plans across all pillars of communications
• Manage NA Influencer/PR/ investment & accompanying tracking documents
• Curate budget roll ups outlining various views (Year over year, quarter over quarter, etc. views)

Benefits

• The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Number of Employees: 5,001-10,000 employees