Senior Manager I, Marketing & Campaign Strategy

Ricoh

4h • Remote

About The Position

The Senior Manager I, Marketing & Campaign Strategy will support the Production organization within the Dealer Channel. This leader will contribute to—and fully understand—the business targets related to campaigns and go‑to‑market strategy. The ideal candidate is a strategic thinker with a strong understanding of the market, the customer, and the company’s culture. They are a collaborative partner who approaches challenges with creativity and ensures best‑practice marketing principles are embedded into campaign development.
This role plays a key part in shaping strategy as well as managing and executing digital and non‑digital campaigns that drive pipeline growth, support retention initiatives, and contribute to revenue.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field—or an equivalent combination of education and experience.
• 5+ years of digital marketing and campaign management experience.
• Demonstrated success in developing and executing digital strategies that drive demand.
• Experience creating, launching, and optimizing integrated marketing campaigns across digital, social, email, search, advertising, events, and content channels.
• Exceptional B2B writing skills and proficiency in PowerPoint.
• Deep understanding of the marketing funnel, metrics, and analytics used to optimize campaigns.
• Experience with CRM and marketing automation platforms.
• Proficiency in SEO, SEM, Google Analytics, and paid media tactics.
• Goal‑oriented with strong creative and innovative thinking skills.
• Audience‑focused mindset (buyers, customers, users).
• Highly organized, detail‑oriented, and able to work independently.
• Strong communication skills and experience developing presentations.
• Excellent collaboration, influence, and cross‑functional partnership skills.
• Knowledge of messaging frameworks and methodologies.
• Ability to stay current on marketing and technology trends.
• Strong critical thinking, project management, and time management capabilities.

Nice To Haves

• B2B experience in Healthcare, Manufacturing, or IT is preferred.

Responsibilities

• Translate business goals and objectives into actionable strategies, including integrated marketing plans and audience‑specific content strategies that drive engagement, leads, pipeline, and revenue.
• Create and execute integrated marketing campaigns using a mix of creative tactics, including multi‑channel digital programs, content marketing, SEO, ABM, social media, events, advertising, and direct mail.
• Ensure consistent, benefit‑focused messaging across all marketing deliverables that address customer needs and opportunities.
• Demonstrate expertise in marketing automation, including building multi‑step nurture campaigns, optimizing existing programs, and working with CRM platforms such as Salesforce.
• Partner with Demand Generation and broader cross‑functional teams to ensure new programs align with marketing strategy, value propositions, and business objectives.
• Plan, manage, and execute campaigns on time and within scope.
• Identify performance gaps, analyze results, and implement course‑correction actions to optimize campaign outcomes.
• Communicate regularly with stakeholders to maintain alignment and visibility.
• Understand and apply buyer‑journey insights to campaign development.

Benefits

• Choose from a broad selection of medical, dental, life, and disability insurance options.
• Contribute to your financial security with Retirement Savings Plan (401K), Health Savings Account (HSA), and Flexible Spending Account (FSA) investments.
• Augment your education with team member tuition assistance programs.
• Enjoy paid vacation time and paid holidays annually
• Tap into many other benefits to enhance your health, wellness, and ongoing personal and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level