Senior Manager, Growth Marketing

Zappistore • Boston, MA

315d • $115,000 - $130,000

About The Position

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products. We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. And we're entering the next phase of our growth journey! So how do we do it? Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. Through working with some of the biggest brands in the world, we've built technology that lets our customers see their product innovations and advertising ideas through their consumers' eyes so they can quickly iterate, optimize, validate and learn — increasing their chances of in-market success.

Requirements

• Experience in growth marketing, demand generation, or lifecycle marketing, preferably in a B2B environment.
• Proven track record in generating MQLs through multiple channels, including email, and paid media.
• Strong knowledge of email marketing, automation tools (e.g.HubSpot), and segmentation strategies.
• Strong project management skills.
• Hands-on experience with paid media campaigns across Google Ads, LinkedIn, and Meta.
• Strong analytical skills with the ability to make data-driven decisions and optimize campaign performance.
• Experience working cross-functionally with Sales, Customer Success, and Product teams.
• Excellent written and verbal communication skills with a customer-centric approach.
• Strong organizational and project management skills, with the ability to manage multiple priorities.

Responsibilities

• Develop and execute strategies to generate a consistent flow of Marketing Qualified Leads (MQLs) that meet both volume and quality targets.
• Monitor and optimize customer demand generation channels and tactics to achieve MQL KPIs, driving both new customer acquisition and expansion efforts.
• Own the customer email marketing strategy, including segmentation, nurturing, and automation, to drive engagement and move both new leads and existing customers through the funnel.
• Design and implement lifecycle marketing campaigns that guide leads from awareness to conversion, ensuring a seamless customer journey post-sale and encouraging ongoing expansion opportunities.
• Collaborate with cross-functional teams (Sales, Customer Success) to align on messaging, nurture content, and optimize campaigns based on their feedback.
• Use customer data and insights to develop personalized messaging and create relevant touchpoints throughout both the buyer and customer journey, including post-sale engagement for retention and growth.
• Influence expansion by leading the creation of tailored campaigns designed to engage key accounts, drive customer renewals, and accelerate revenue growth.
• Collaborate with the sales and customer success teams to define target accounts and support ABM strategies.
• Manage and execute cross-functional projects and campaigns, ensuring timely delivery and alignment with overall growth strategies.
• Develop and execute strategies that nurture both new logos and existing customers to drive sustainable long-term impact and growth.

Benefits

• Salary range $115,000 - $130,000 per annum. Salaries are benchmarked annually.
• Unlimited holidays - we want well rested and motivated teams so encourage people to take plenty of time off. We don't cap your allowance, but do set a minimum of at least 20 days per year plus national holidays.
• One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset).
• Flexible working arrangements, including remote (unless otherwise specified).
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others.
• Support setting up your home office, if appropriate.
• Wellbeing benefits and access to trained therapists / counsellors.
• Company paid Life, AD&D, Short term & Long term disability.
• Immediate access to Zappi's Health, Dental and Vision Insurance Plan.
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%.
• Tailored personal development through training allowances, coaching, mentorship and career frameworks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior