Senior Manager, Growth Marketing

The Suddath Companies • Jacksonville, FL

4d

About The Position

This strategic growth leader will own our integrated campaigns, SEO and SEM strategies. In this role, you will drive qualified B2B and B2C leads by connecting paid and organic search efforts with broader campaign themes. You will lead a content pod, set messaging direction and oversee social media execution across priority channels. While not the primary writer, you are the content strategist who shapes briefs, guides creative and approves assets. This role partners across marketing, sales, digital and social channels and reports directly to the VP of Marketing. Must be an AI-forward operator who uses modern tools to improve decision-making, speed and performance.

Requirements

• 3+ years in growth marketing with a track record of pipeline impact
• Proven experience managing both B2B and B2C demand generation campaigns
• Demonstrated success managing SEO and SEM strategies, including keyword planning, budget oversight and agency/vendor management
• Experience leading content production through detailed briefing, feedback and QA
• Proficiency in HubSpot including segmentation, list strategy and lead qualification
• Strong social media program management experience across multiple platforms
• Exceptional project management skills with the ability to manage competing deadlines
• An AI-forward mindset focused on using tools to solve business problems with speed and accuracy
• High ownership and a willingness to roll up sleeves to get the job done
• Bachelor's degree (B. A.) from four-year college or university; or three to five years related experience and/or training in Marketing; or equivalent combination of education and experience.
• Ability to speak effectively before groups of customers or employees of organization.
• Excellent written and verbal communication skills.
• Basic math skills required
• Ability to apply concepts of basic algebra and geometry.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• To perform this job successfully, an individual should have strong knowledge of Microsoft Office Suite, and the ability to learn and effectively use software applications and other applications used in the performance of job duties.
• Ability to prioritize and re-prioritize as situations and needs change throughout the workday
• Ability to multi-task and organize workflow to manage daily responsibilities, meet deadlines and prioritize work

Responsibilities

• Integrated Campaign Planning & Execution (35%)
• Plan targeted campaigns tied directly to business strategy, revenue goals and pipeline growth
• Project manage campaigns from initial kickoff through launch and post-campaign analysis
• Partner with sales leaders on targeting, messaging and lead handling/routing
• Define success metrics and establish a steady operating rhythm to ensure campaigns ship on schedule
• Content Strategy, SEO & SEM Management (25%)
• Manage and provide feedback to external vendors on SEO and SEM and ensure paid and organic efforts align with campaign goals and budget parameters
• Partner with the Copywriter to develop messaging maps by segment and persona that address pain points, value props and proof points
• Lead the content pod through high-quality briefs, actionable feedback and rigorous standards
• Oversee final QA for accuracy, brand voice, compliance and on-message execution
• Build reusable messaging and asset libraries to increase production speed
• Social Media Strategy (25%)
• Direct the social media strategy and content calendar for priority channels across all product lines
• Manage end-to-end publishing including briefing the content pod, scheduling, approvals and daily coordination
• Oversee community management protocols including routing messages, responding to engagement and escalating issues
• Reporting & Optimization (15%)
• Own weekly and monthly performance reporting including leads, conversion rates, CPL, quality signals and pipeline contribution
• Maintain campaign scorecards that track goals, spend, results and learnings
• Leverage AI tools to accelerate research, variant planning and data analysis to provide rapid insights on what is working

Benefits

• A competitive wage with a comprehensive benefits package, including a 401(k) plan with company matching
• Weekly pay for hourly-paid employees.
• Biweekly pay for salaried employees.
• Paid Time Off (PTO) and paid company holidays
• A tuition reimbursement plan where employees are encouraged to continue their education and development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees