Senior Manager, Growth Marketing, App

Dow Jones & Company•New York City, NY

4d•$145,000 - $165,000•Onsite

About The Position

About the Role: The Senior Manager, Growth Marketing – Apps will lead the strategy and execution of mobile app growth across Dow Jones' flagship brands, including The Wall Street Journal, MarketWatch, and Barron's. Reporting to the Director of Growth Marketing, this role drives scalable user acquisition, engagement, and subscription conversion by identifying new growth opportunities, optimizing performance marketing programs, and leading rigorous experimentation across channels, pricing, and in-app experiences. The role partners closely with Product, Analytics, and cross-functional teams to improve the overall app experience, strengthen product-market fit, and translate data-driven insights into actionable growth strategies. You will work on-site in our midtown Manhattan office 3 days each week.

Requirements

10+ years of growth marketing experience, or relevant experience in subscription/product marketing, preferably growing Mobile apps customer base.
Proven track record of managing App digital marketing activities, app referral programs
Strong hands-on experience with mobile app ad platforms, tools and technology, including App Store, Google Playstore, AppsFlyer, Adjust etc.
Experience related to Product Market Fit, growth at scale, localization, internationalization and personalization of product
Strong data analysis, visualization and reporting skills
You have organizational skills, integrity and great follow through on tasks.
Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.
A bachelor's degree in marketing or business administration is preferred

Responsibilities

Develop, execute and manage the mobile App growth strategy for DowJones (WSJ, Barron's, and MarketWatch)
Create, manage and experiment with new user acquisition performance marketing channels & campaigns
Identify marketing channels, solutions and ideas that will efficiently bring new customers to our mobile apps and increase revenue.
Partner with our product team to improve the overall digital product App experience with the aim to drive habitual reading habits and drive up propensity to subscribe.
Propose, launch and analyze A/B tests to improve mobile Apps ad performance. This includes design, introducing new products, and running price tests to maximize conversion rates.
Work closely with cross-functional counterparts and other teams to develop and sync on overall strategy, execution & reporting.