Senior Manager, Go-To-Market Finance

The Knot Worldwide•New York, NY

72d•Hybrid

About The Position

The Financial Planning and Analysis (FP&A) team at The Knot Worldwide is the financial engine that partners with executive leadership to drive growth by providing comprehensive financial advice that enables informed, high-impact decision-making across our entire expansive family of brands and business models (2-Sided Marketplaces, eCommerce, Advertising, and Media). We are seeking a Senior Manager of Go-to-Market Finance who will serve as a key financial partner for our commercial leadership (Chief Revenue Officer and US Sales Leadership). This is a high-impact role focused on driving growth and GTM efficiency as the finance leader for our two largest marketplace businesses The Knot and WeddingWire.

Requirements

8+ years of increasing responsibility in highly analytical roles such as Strategic Finance, Go-to-Market Finance, Investment Banking, Private Equity, Data Science, or Management Consulting (or 6+ years showing rapid career acceleration).
MBA and a Bachelor's degree (BA or BS) in Finance, Accounting, Business, Economics, STEM, or a highly analytical field (e.g., Engineering, Math, Statistics).
Deep understanding of competitive dynamics and the broader industry landscape; ability to connect daily operational decisions to long-term strategic goals.
Proven ability to build, refine, and maintain sophisticated financial models for existing businesses and new ventures.
Exceptional analytical and problem-solving skills, with the capacity to think creatively and critically about unstructured problems.
Exceptional written and verbal communication skills; capacity to translate complex technical analysis into a clear, compelling narrative that effectively influences C-level executives and non-finance stakeholders.
Confidence and skill to present effectively, describe complex deliverables, and communicate effectively with Senior Leadership.
Highly collaborative team player with strong relationship-building skills and a positive contributor to the team environment.
High-energy self-starter who is dedicated to driving toward goals and seeks new ways to assess and visualize data/performance that scales effectively.
Thrives in constant change and is able to work independently to manage multiple priorities, consistently delivering high-quality, precise work even under pressure and tight deadlines.

Responsibilities

CRO and US Sales Finance Partner: Act as a partner to our Commercial Leadership team including Chief Revenue Officer (CRO) and US Sales Leadership guiding decision-making for The Knot and WeddingWire marketplaces.
Pricing & Monetization: Partner with the Pricing and Monetization leader to model, test, and analyze the financial impact of new business models and pricing strategies.
GTM Financial Modeling: Own the financial modeling for all Go-to-Market motions continuously analyzing and reporting on key unit economic indicators such as LTV:CAC, CAC Payback Period, and Sales Efficiency.
Cohort Analysis: Drive deep-dive cohort analyses to enhance the understanding of performance, developing new ways to view the business and track results.
Strategic Modeling: Build and maintain sophisticated financial models to support strategic decisions, investment ROI, and other high-impact initiatives.
Executive Reporting: Assist in preparing and presenting financial analysis and key metrics for management, the Board of Directors, and investors.
Planning: Serve as a trusted advisor to leaders on resource allocation including headcount planning and expense management to drive efficient growth.
Ad-Hoc Analysis: Lead ad-hoc, in-depth financial analysis and reporting projects to provide critical decision support for commercial leadership.
Automation & AI Champion: Champion the adoption of automation and AI tools within the finance function to enhance efficiency and analytical capabilities.

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