Senior Manager, Global Campaigns - United States

cyberu

2d•$127,700 - $204,300•Remote

About The Position

Cornerstone is looking for a Senior Manager, Global Campaigns to join our Revenue Marketing team. If you are a creative, strategic, and entrepreneurial integrated campaigns leader with a track record of building effective, bold global marketing campaigns, this role is for you. This role will lead the continued evolution of the global campaigns function to operationalize the development and execution of campaigns that drive awareness, engagement and pipeline growth. We need someone willing to innovate, test, execute, and find new ways to bring Cornerstone’s leading solutions to our global markets.

Requirements

Speak campaigns fluently: 8+ years’ experience developing and running integrated, multichannel B2B campaigns
Love to win: Proven track record of executing effective campaigns that drive closeable pipeline to reach company goals.
Have a way with words: Strong ability to translate product messaging and customer insights into compelling, actionable campaign stories.
Build strong relationships: Skilled in cultivating trust-based working relationships across different functional teams in a variety of geographies.
Create cohesive teams: Demonstrated ability to lead productive, growth-oriented teams and drive operational excellence at scale.
Seamlessly blend art and science: Creative mind that thrives on ways to inspire and engage target audiences that result in measurable, reportable business impact.
Think marketing can be fun: Energetic and proactive team player with a sense of humor and ability to thrive in a dynamic environment.

Responsibilities

Own the full lifecycle and architecture of Cornerstone’s global campaigns, from ideation and strategy to budgets, execution, and optimization.
Partner closely with cross-functional stakeholders in product marketing, content, brand, and field marketing to define campaign strategy, identify target audiences, align messaging, and influence the content ecosystem needed for high-impact activation.
Translate business priorities and product value propositions into compelling, multichannel campaign plays designed to drive demand and generate pipeline.
Drive integrated full funnel motions, ensuring consistent and effective activation across paid and owned channels inclusive of email, web, advertising, social, content, events, and ABM programs.
Drive collaboration with regional teams for localization and market-specific adaptations that maximize local relevance while maintaining global brand cohesion.
Maximise campaign effectiveness and adoption through enablement of global field marketing partners (train the trainer), who will activate and enable the campaign in target segments/GEOs
Lead nurture programs that improve and accelerate conversion throughout the customer lifecycle.
Establish repeatable processes and standardized frameworks for how global campaigns are planned, built, launched, and measured.
Refine and maintain a unified KPI framework to track campaign performance, conversion rates, channel effectiveness, and pipeline impact.
Build, mentor, and scale a multidisciplinary global team, creating the structure and capabilities needed to support long‑term campaign growth and operational maturity