Senior Manager, FP&A – Wholesale Operations

Curaleaf•Stamford, CT

15d•$140,000 - $171,000

About The Position

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. As a Senior FP&A Manager – Wholesale Operations at Curaleaf, you will be the financial partner and strategic operator supporting our wholesale sales organization. You’ll bring clarity to performance, build the tools our Sales team relies on, and help drive distribution, pricing, and margin strategy across states.

Requirements

6–10+ years of experience in FP&A, Commercial Finance, Sales Finance, or similar analytical roles
A strong background in revenue, pricing, customer profitability, and margin modeling
Confidence owning financials for a complex, multi-state, multi-brand business
A Bachelor’s degree in Finance, Accounting, Economics, or a related field
Proven success partnering with Sales and Commercial leaders, with the ability to present complex insights in a clear, executive-ready way
Expert-level Excel and financial modeling skills, plus experience with SQL/BI tools (Snowflake, Omni, PowerBI) and CRM platforms such as HubSpot
Ability to turn complex data into sharp, story-driven insights and confidently challenge assumptions with data
A proactive, commercially minded approach, comfort with ambiguity, strong cross-functional influence, and the ability to excel in fast-paced, entrepreneurial environments

Nice To Haves

You have experience in CPG, cannabis, or distribution-based businesses

Responsibilities

Lead all wholesale forecasting & budgeting—owning revenue, gross profit, units, pricing, and mix across monthly, quarterly, and annual cycles
Work hand-in-hand with Sales, Sales Ops, Pricing, and Supply Chain to stress-test assumptions tied to distribution expansion, new product launches, inventory availability, and state-specific trends
Own and enhance wholesale P&L modeling at the brand, state, customer, and SKU level to support smart, data-backed sales decisions
Break down the drivers of sales performance, including menu penetration, shelf share, SKU depth, promotional activity, pricing changes, customer mix, and rate/mix impacts
Deliver clear, actionable insights to Sales leadership that support revenue acceleration, margin expansion, and stronger account-level execution
Translate performance data into sales-ready narratives for ELT and Board updates, ensuring the commercial story is clear, confident, and aligned
Support annual sales planning, including revenue targets, go-to-market strategy, product distribution goals, territory design, and new-market entry
Build and optimize commercial frameworks for customer segmentation, wholesale pricing strategy, margin improvement, and door growth
Develop the reporting foundation Sales & Sales Ops need, including: Driver-based wholesale revenue + margin forecasting Weekly performance reporting and pipeline visibility Door growth dashboards (breadth, depth, penetration) Promo/deduction tracking Competitive pricing and cross-state pricing analysis SKU productivity reporting (GMROI, $/Door, velocity, NP launch curves)