Senior Manager, Fan Engagement & Grassroots Marketing
About The Position
The Senior Manager, Fan Engagement and Grassroots Marketing will serve as a key leader in shaping how Boston Legacy FC connects with fans, communities, and supporter groups across Boston and the greater region. This role will be responsible for setting the vision, strategy, and execution of grassroots marketing and supporter engagement, ensuring that every interaction deepens loyalty and grows the club’s fan base. The Senior Manager will oversee the Fan Engagement calendar, direct the Street Team program, build and manage community and supporter relationships, and collaborate across departments to deliver an outstanding fan experience on matchdays and beyond.
Requirements
- Bachelor’s Degree
- Minimum of 5-7 years of experience in marketing, fan experience, fan engagement, sales, or an equivalent field
- A proven self-starter who takes initiative without waiting for direction and who can find creative solutions
- Strong project management skills, with experience in event planning, managing calendars and budgets
- Excellent communication and interpersonal skills, specifically experience in building relationships across different cultures and community groups.
- Ability to work flexible hours, including evening, weekends, and holidays, as required by game schedules or events.
Responsibilities
- Develop and lead the overall fan engagement and grassroots marketing strategy to drive community connection, fan growth, and supporter satisfaction.
- Represent Boston Legacy FC at grassroots events, partner activations, and supporter gatherings.
- Lead, train, and manage full time employees and part time Street Team members, ensuring they are equipped to deliver high-quality activations and generate leads.
- Own the planning, execution, and reporting of the fan engagement calendar, including grassroots activations, supporter events, and pub partner programs.
- Oversee fan engagement budgets, ensuring resources are allocated efficiently and activations deliver measurable ROI.
- Establish KPIs for fan engagement programs and track performance through fan data, lead generation, and event reporting.
- Partner with the Business Intelligence team to analyze trends and apply insights to strengthen engagement strategies.
- Support fan research initiatives to identify opportunities for growth and community impact.
- Direct grassroots and community engagement programming on matchdays and non-matchdays, including social responsibility initiatives, pub partner activations, and local community outreach.
- Collaborate with the Fan Experience team to ensure that all fan-facing activations enhance the overall supporter journey.
Benefits
- You’ll be part of a founding team creating a legacy—literally.
- Boston Legacy FC is more than a soccer club; it's a movement.
- We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
