Senior Manager, External Marketplace Strategy

Kohl's•Tallahassee, FL

About The Position

In this role, you will be responsible for the growth, profitability, and brand integrity of the company’s presence on third-party platforms. This role oversees two critical functions: the Same Day Delivery ecosystem (Instacart, DoorDash, Uber) and the External Marketplace expansion (Amazon) for proprietary brands. You will synchronize these two channels to ensure a cohesive digital-first strategy. You will act as the primary liaison between executive leadership and our external partners, ensuring that our proprietary products are discoverable and our delivery fulfillment is flawless. Your success is measured by total external channel GMV, the health of our private-label brands in the digital space, and the operational efficiency of our partner integrations.

Requirements

7+ years experience in digital, merchandising or other relevant experience
Ability to perform the accountabilities listed in the “What You’ll Do” Section
Ability to maintain prompt and regular attendance as set by the company
Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week
Ability to comply with dress code requirements
Ability to learn and comply with all company policies, procedures, standards and guidelines
Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel
Ability to work as part of a team and interact effectively and appropriately with others
Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
Ability to satisfactorily complete company training programs
Perform work in accordance with the Physical/Cognitive Requirements section
Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
Ability to plan, prioritize and monitor activities across business units
Ability to complete or oversee the completion of assigned projects in a timely manner
Ability to comply with health and safety standards

Nice To Haves

Bachelor’s Degree
Strong background in E-commerce and Omni-channel Merchandising
Proficient in Google Sheets

Responsibilities

Develop a unified strategy for third-party platforms that balances the instant gratification of Same Day Delivery with the long-tail growth of the Amazon Marketplace
Oversee the performance of individual contributors, ensuring their individual channel strategies do not conflict and are maximizing total company ROI
Manage the combined marketing and promotional spend across all external platforms, optimizing for customer acquisition cost (CAC) and lifetime value (LTV)
Lead top-to-top negotiations with major partners (Amazon, DoorDash, etc.) to secure better fee structures, pilot program access, and premium marketing placements
Bridge the gap between Merchant teams (Proprietary Brands) and Operations teams (Same Day Delivery) to ensure the physical supply chain supports digital demand
Set the standards for how proprietary brands appear across all external platforms, ensuring A+ content and brand stores are consistent and high-performing
Consolidate reporting from both sub-functions to provide leadership with a single view of external channel health, market share trends, and competitive threats
Guide individual contributors through complex operational hurdles, such as inventory synchronization issues or partner contract disputes
Build the playbooks and standard operating procedures (SOPs) required to launch new brands or new delivery partners rapidly
Additional tasks may be assigned