Senior Manager, External Communications

Erickson Senior Living-posted 2 days ago
Full-time • Senior
Onsite • Baltimore, MD
5,001-10,000 employees
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The Senior Manager, External Communications will be responsible for developing and executing community external communications strategy by identifying opportunities to influence, inform, educate, and engage prospect audiences across external communications channels. The Senior Manager will lead, mentor, and build engagement with team members who are responsible for contributing to this overarching goal, including external communications regional managers. The Senior Manager will drive outcomes in the areas of public and media relations, social media, content marketing, and reputation management. They will play a key role in the planning and implementation of strategic communications to enhance Erickson Senior Living’s brand messaging and reputation on a local and national level. This role requires working onsite with our team in Catonsville, MD, with travel as needed to Erickson communities.

  • Develop a creative external communications strategy for designated communities and their bi-annual plans, with the goal of effectively increasing prospect confidence, brand awareness, and the company and communities' reputation.
  • Play a lead role in enterprise-wide communications support in response to critical incidents and issue management
  • Develop and execute earned media strategy for sharing key story messaging with top-tier national, local, and industry outlets.
  • Cultivate strong relationships with influential media representatives and maintain an up-to-date list of key media contacts.
  • Effectively manage direct reports, using leadership and relationship-building skills to serve as a culture carrier and mentor, and fostering skill development and team engagement.
  • Serve as the main point of contact and administrator for designated community Facebook pages to support established social media goals.
  • Serve as a spokesperson for designated communities as needed
  • Support the Director in refining external communications processes
  • Monitor media coverage and social media conversation related to Erickson Senior Living and its communities, evaluate outcomes, and leverage analytics for strategic decision-making.
  • Minimum 8 years of public relations and communications experience, including crisis communications experience, is required
  • Two or more years of supervisory experience is required
  • Proficient in Microsoft Word, Excel, PowerPoint, and Outlook, with ability to learn other internal database programs
  • Proficiency on both PC and Macintosh (OSX) computing platforms
  • Excellent writing, editing, and verbal communications (writing samples required)
  • Please submit a writing sample with resume in any of the following areas: press release, crisis communication, opinion editorial piece, or media statement.
  • Experience navigating a large, complex organization and working with cross-functional teams is strongly preferred
  • A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values
  • Medical, dental and vision packages, including an annual reimbursement for qualified wellness expenses, personal health coaching and telemedicine options
  • PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law
  • 401k for all team members 18 and over with a company 3% match
  • Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age
  • Education assistance, certification reimbursement and access to over 6,000 courses through our online learning library, designed to enhance your current skills and build new ones
  • A "career for life" approach to professional and personal development for our greatest asset; our team members
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