Senior Manager, External Communications - Financial Advisor Network
About The Position
As a Senior Manager, External Communications - Financial Advisor Network, you will shape and lead a scalable communications and PR program that empowers our network of principal owners and 2,700 financial advisors to amplify their visibility, engage clients, and drive growth. You will work closely with the home office external communications team to leverage Guardian thought leadership, news, and other initiatives with the field and design repeatable processes that maximize impact and drive cohesion and consistency with Guardian's brand and business strategies. A key focus will be fostering strong relationships and open lines of communication with advisors, encouraging active involvement in communications initiatives, and creating opportunities for collaboration that deepen connections and strengthen our community. You will champion modern communications strategies, leveraging emerging technologies-including AI-to keep Guardian and its advisors ahead in a rapidly evolving landscape. You are: A strategic communicator and influencer, experienced in leading external communications and PR campaigns Proactive and confident, thriving in a fast-paced environment while managing multiple priorities A trusted advisor who balances consultation with decisive recommendations Data-driven and insight-oriented, using analytics to refine strategies and measure impact Curios and adaptive, embracing AI and emerging media trends to shape innovative PR strategies and scalable advisor resources
Requirements
- 6-8 years of relevant experience in external communications and PR, ideally in financial services
- Proven ability to manage complex stakeholder relationships and large-scale networks
- Exceptional writing and storytelling skills across multiple formats and channels
- A familiarity with various external communications and marketing amplification platforms
- Industry knowledge in wealth management, personal finance, retirement, and insurance
Responsibilities
- Develop scalable PR frameworks and advisor enablement resources (toolkits, templates, guidelines) that that empower advisors to amplify their visibility and expertise.
- Serve as a liaison between Guardian's home office external communications team and our financial advisors and their firms' marketing teams, building trusted relationships and establishing a steady rhythm of outreach and engagement. Host training sessions to elevate best practices.
- Lead coordinated external communication initiatives between Guardian and our financial advisors, including the development of press releases, pitches, byline writing, briefing documents, talking points, speaking engagements, key messages, social posts, newsletter development, and reporting.
- Partner with Guardian home office marketing colleagues to "plug into" existing financial advisor marketing support channels, while identifying new tactics to support financial advisor visibility.
- Define KPIs and report on program effectiveness.
- Support all other responsibilities as defined by the team.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Insurance Carriers and Related Activities
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
