Enterprise CX and Insights, Events and Awards

CVS Health • York, PA

8d

About The Position

At CVS Health, we’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. We are seeking a dynamic Senior Manager to lead strategic customer marketing initiatives that elevate our healthcare technology and customer engagement efforts through industry events, creation of think tanks, and award programs. This role blends strategic planning, operational excellence and creative storytelling to deliver impactful experiences that drive engagement, recognition, and measurable brand reputational outcomes.

Requirements

• 7+ years in marketing, with at least 3 years in event marketing or healthcare technology.
• Proven success in managing large-scale events and award programs.
• Strong project management and vendor negotiation skills.
• Excellent communication and storytelling abilities.
• Familiarity with healthcare industry trends and compliance considerations.
• Ability to travel for events as needed
• Bachelor’s degree required in one of the following: Marketing or Communications, Business Administration, or related field.
• budget management.

Nice To Haves

• Master’s Degree (MBA or MHA) – for leadership and strategic marketing expertise.
• Certifications such as: Certified Meeting Professional (CMP) – for event management excellence.
• Healthcare Marketing Certification – for industry-specific marketing knowledge.
• Digital Marketing Certifications (HubSpot, Google Analytics) – for integrated campaign skills.

Responsibilities

• Event Strategy & Execution Develop and own a comprehensive event marketing strategy for healthcare engagement and technology, including national conferences, webinars, creation of think tanks, and thought leadership forums.
• Manage end-to-end event logistics: budgeting, vendor negotiations, speaker coordination, and on-site execution.
• Create repeatable frameworks for flagship events and tradeshows to maximize ROI and brand visibility.
• Awards & Recognition Identify and secure industry award opportunities (e.g., HIMSS, HealthTech Innovation Awards).
• Lead the submission process, crafting compelling narratives and ensuring timely delivery.
• Amplify award wins through integrated marketing campaigns and PR initiatives.
• Marketing Integration Align event and award strategies with product launches, demand generation, and brand positioning.
• Collaborate with product, sales, legal, and communications teams to ensure consistent messaging.
• Develop content for events and award campaigns (presentations, case studies, press releases).
• Analytics & Reporting Define KPIs for events and awards (attendance, engagement, leads, media coverage).
• Use data-driven insights to optimize future programs and demonstrate ROI.
• Leadership Manage agency partners, and internal cross-functional team members.
• Foster cross-functional collaboration to deliver high-quality outcomes.

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees