Senior Manager, Enterprise CRM Operations

1-800-FLOWERS.COM, INC. • Jericho, NY

1d • $115,000 - $125,000

About The Position

The Senior Manager of Enterprise CRM Operations leads execution and operational
management of CRM marketing across a portfolio of brands. This role oversees the
day-to-day deployment of email, SMS, push, and cross-channel automation within
Salesforce Marketing Cloud (SFMC), ensuring scalable processes, flawless
execution, and performance consistency. The role partners closely with CRM
Strategy and Brand teams to translate strategy into action and leads a team
responsible for campaign production, segmentation, automation, QA, and
reporting.

Requirements

• 7+ years of CRM, lifecycle marketing, or marketing operations experience
• 3+ years of team leadership experience
• Deep expertise in Salesforce Marketing Cloud and journey orchestration
• Hands-on experience with email, SMS, push, and automated lifecycle programs at scale
• Experience applying AI-driven marketing capabilities within CRM platforms
• Strong understanding of segmentation logic, data architecture, and enterprise marketing environments
• Excellent project management and cross-functional communication skills

Responsibilities

• Own end-to-end campaign execution in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
• Lead cross-channel automation builds across email, SMS, and push
• Translate strategic briefs into technically sound journeys and audience builds
• Oversee campaign calendar, workflows, QA standards, and deployment governance
• Ensure data accuracy, segmentation integrity, compliance, and platform best practices
• Leverage SFMC Einstein and AI capabilities (Send Time Optimization, Predictive Audiences, Engagement Scoring) to enhance performance
• Manage, mentor, and prioritize work across a high-performing CRM operations team
• Partner with Analytics and Technology to optimize integrations, reporting, and automation efficiency

Benefits

• Medical, dental, vision, life, and disability insurance for the associate and eligible dependents
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) retirement savings program
• Mental health resources and Employee Assistance Program (EAP)
• Paid vacation time (accrued based on hours worked and tenure)
• Paid company holidays
• Employee discount across our family of brands
• Potential eligibility for annual merit-based compensation increases, where applicable

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed