Senior Manager/Director of Marketing - Demand Generation

Lotlinx

6d•$130,000 - $200,000

About The Position

Since our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic inventory management. Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities. Job Summary We’re looking for a results-driven Sr. Manager/Director of Marketing - Demand Generation to lead the strategy, execution, and optimization of programs that drive pipeline and revenue growth. This leader will own the full demand engine — from awareness to conversion — and partner closely with sales, product, and marketing teams to build scalable programs that deliver measurable business impact. If you’re equal parts strategist, operator, and growth-thinker who thrives on turning insights into pipeline, we want to meet you.

Requirements

7–10+ years in B2B marketing, with deep expertise in demand generation or growth marketing
Proven track record of driving leads, pipeline and revenue
Strong understanding of modern marketing channels, attribution models, and lifecycle strategy
Experience working closely with Sales and RevOps in a revenue-driven environment
Analytical mindset with comfort using data to guide decisions and prioritize investments
Experience managing budgets, forecasts, and performance metrics

Nice To Haves

Experience in SaaS, AI, or data-driven technology companies (preferred, but not required)
Experience marketing to car dealers (preferred, but not required)

Responsibilities

Own the demand generation strategy aligned to revenue targets and company growth goals
Build integrated, multi-channel programs across digital, paid media, events, partnerships, and lifecycle marketing
Develop segmentation, targeting, and messaging strategies that improve conversion and pipeline velocity
Drive qualified pipeline growth and marketing-attributed revenue
Partner with Sales leadership to optimize lead management, scoring, routing, and follow-up processes
Continuously test, measure, and optimize performance across the funnel
Lead campaign development from concept through launch, measurement, and iteration
Manage paid acquisition, nurture programs, and conversion optimization efforts
Use data, attribution, and experimentation to improve ROI and CAC efficiency
Build and mentor a high-performing demand generation team
Collaborate with Product Marketing, Content, RevOps, and Sales to ensure consistent messaging and funnel alignment
Manage agency and vendor relationships as needed