Senior Manager / Director, Growth Analytics

Fliff • Austin, TX

5d • Remote

About The Position

We are seeking a Senior Manager or Director of Growth Analytics to lead Fliff’s growth marketing analytics and data strategy. This role owns how data informs user acquisition, retention, lifecycle performance, and marketing investment decisions across channels.

You will act as the analytical backbone of Growth — shaping measurement frameworks, guiding experimentation, and ensuring leadership has clear, trusted insight into what is driving performance and long-term value. This role goes beyond reporting and analysis; it sets analytical direction, defines success metrics, and influences how Fliff scales efficiently.

The ideal candidate brings deep experience in growth analytics, strong strategic judgment, and the ability to partner with senior stakeholders across Marketing, Finance, and Leadership to translate data into decisive action.

Requirements

• 5-7+ years of experience in growth analytics, marketing analytics, or business analytics, with clear ownership of acquisition and lifecycle measurement.
• Proven experience driving growth strategy through data, not just reporting outcomes.
• Advanced SQL expertise and strong experience with BI tools (e.g., MixPanel).
• Deep understanding of paid media performance, attribution models, cohort analysis, and LTV-based decision-making.
• Experience partnering with Finance on forecasting, budgeting, and ROI analysis.
• Strong executive communication skills — able to clearly influence decisions at the leadership level.
• Comfort operating in ambiguity and building analytical frameworks where none previously existed.

Nice To Haves

• Experience in consumer tech, mobile apps, gaming, or high-growth digital businesses strongly preferred.
• Experience in real money gaming and gambling is a plus.

Responsibilities

• Own growth marketing analytics strategy across paid media, organic growth, lifecycle, and CRM — defining how success is measured and optimized.
• Lead deep data exploration to identify growth opportunities, efficiency gains, and performance risks across acquisition, activation, retention, and monetization.
• Translate complex performance data into executive-ready insights, connecting spend, user behavior, and value to business outcomes.
• Define and evolve KPI frameworks, including CAC, CPI, LTV, ROI, payback, retention, and cohort performance.
• Design and evaluate growth experiments (channel tests, creative tests, offer tests, lifecycle tests), ensuring clear hypotheses, measurement plans, and post-test insights.
• Partner with Growth Marketing and Finance to inform budget allocation, channel scaling decisions, and forecasting based on performance and return.
• Establish standards for attribution, incrementality, and performance measurement to help Fliff move beyond last-click thinking as the business scales. How does view-based advertising impact our business.
• Identify data gaps and measurement limitations and partner with data engineering, marketing ops, and external vendors to improve tracking and data quality.
• Own executive growth reporting — dashboards, weekly performance views, and strategic deep dives that drive decision-making.
• Build scalable reporting systems that balance rigor with usability, enabling self-service insights for growth stakeholders.
• Serve as a strategic advisor to Growth, Marketing, and Leadership teams, shaping how questions are framed and how insights are acted upon.
• Mentor and influence analysts (directly or indirectly), setting best practices for analysis, storytelling, and analytical rigor.

Benefits

• Competitive compensation package, including base salary, benefits, and equity.
• Unlimited/Flexible paid time off.
• Health benefits, including medical, dental, vision, and generous parental leave.
• Employee-sponsored 401(k).
• $500 work-from-home stipend + Equipment & Accessories.
• Work Remotely.
• Opportunity for professional development in a dynamic, global setting.
• A supportive, collaborative, and knowledge-driven workplace. An engaging and challenging role with the freedom to innovate and develop effective solutions.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 51-100 employees