Sr. Manager, Direct-to-Fan (Latin America)

Warner Music•Miami, WA

14d•Onsite

About The Position

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. We are seeking a highly organized and proactive Senior Manager, Direct-to-Fan to join Warner Music Group’s Global Marketing team. The Senior Manager, Direct-To-Fan (Latin America) will lead Warner Music Group’s strategy for connecting artists and fans across the region, embedding modern fan engagement into campaigns and artist development. Working closely with frontline label teams, Global Marketing’s Audience and CRM functions, this role delivers innovative, data-driven initiatives that strengthen artist-fan relationships and build long-term value. Reporting to the SVP, Global Direct-To-Fan Services, the Senior Manager is a strategist who understands fandom as both culture and commerce. They will champion new platforms, technologies and community-first models that give fans real value, ensuring Warner artists in Latin America remain at the forefront of how music and fandom evolve.

Requirements

7+ years’ experience in direct-to-fan or digital marketing roles with regional or multi-market scope, ideally in Latin America
Fluency in Spanish and English required; Portuguese a plus
Proven ability to drive strategy and adoption of new platforms and practices across diverse teams and markets
Deep understanding of fan behavior, community building and data-driven marketing
Strong stakeholder management skills with experience influencing senior leaders and cross-functional partners
Familiarity with CRM, e-commerce and community platforms within music or creative industries
Excellent communication and collaboration skills; ability to translate global strategy into local execution
A modern D2F strategist who thrives at the intersection of culture, technology and fandom
Curious and forward-thinking, always exploring new ways to connect artists and fans
Data-informed but fan-first and able to balance insight with creativity, innovation and community building
Collaborative and influential, with the ability to embed new practices across diverse teams
Passionate about music and fan engagement, with a strong belief in the power of fandom to build long-term artist careers

Nice To Haves

Passion for music and a strong awareness of Warner Music labels, artists and the broader industry

Responsibilities

Partner with the SVP, Global D2F Services and VP, CRM to shape and execute the global D2F strategy, aligning global priorities with local execution across Latin America
Advocate for a fan-first approach, embedding D2F into campaign planning and artist narratives throughout the region
Champion innovation by driving new platforms, tools and community models across Latin America
Shape how fans in Latin America discover, sign up and stay engaged, making sure they have compelling reasons to join and keep coming back
Partner with Audience and CRM teams to move casual listeners into active superfans by using first-party data, direct comms and community engagement
Define and share best practices on how labels can cultivate fandom beyond social algorithms, including direct communication channels and fan monetization
Build strong partnerships with Warner Music’s Latin American label teams, ensuring D2F insights and practices are embedded into campaign planning
Partner with global D2F leads to put fandom at the heart of campaigns across regions
Serve as a strategic advisor to regional marketers and artist managers, enabling them to leverage D2F platforms and data effectively
Define KPIs and success metrics for D2F adoption in Latin America, with a focus on fan growth, engagement and lifetime value
Leverage analytics to evaluate performance, providing insights to optimize strategies and demonstrate impact
Continuously assess emerging trends in fandom, consumer behavior and digital culture in Latin America, ensuring Warner stays ahead of the curve