senior manager, Digital Retail Experiences - Latin America & Caribbean

Starbucks•Coral Gables, FL

9d•Onsite

About The Position

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. Are you an innovative problem-solver interested in the intersection of the digital and physical customer experience? If you’re a passionate digital marketer looking to create and manage integrated go-to-market strategies, join the Latin America & Caribbean CMP (Customer Marketing & Product) team to lead the Digital Retail Experience function – a high impact role where creativity, strategy, technology, and business management meet. This role contributes to the success of digital customer experience agenda at Starbucks LAC (Latin America & Caribbean) by developing new, effortless, and delightful experiences that uplift the everyday. You will excel in this role if you are a self-motivated person who can see opportunities and act on them, with a strong strategic and analytical mindset, a strong focus on the customer experience, and enthusiastic about bringing meaningful change for Starbucks. This role works with other managers in Miami, Seattle, as well as market licensees and other external organizations. The ideal candidate will be an accomplished marketer who is comfortable crafting big-picture strategies and assuring work is executed flawlessly. At Starbucks, digital marketing managers have a demonstrated ability to craft and orchestrate cross-channel digital, loyalty, convenience, and personalization plans that deliver customer value and exceed business objectives. Your ability to source and synthesize insights and business objectives into a world-class program that elicits great ideas from cross-functional teams will set you apart from the field.

Requirements

Bachelor's degree with a concentration in business, marketing, technology, digital or a similar field
Minimum of 5 years of experience in digital marketing
Experience in creating integrated marketing plans
Digital channels and data management experience
Familiarity in sourcing customer insights and taking ideas from concept to launch
Developing and delivering presentations to executive level audiences
Consolidate data, draw insights, and build storylines to present complicated material effectively
Lead through ambiguity and create clarity on goals and objectives
Working knowledge of Spanish is required
Willingness to travel 20%25 of time both domestic and internationally

Nice To Haves

Preferred experience with business tools like Tableau
Previous team leadership experience
Basic knowledge of Agile practices and/or Human Centered Design preferred
Interest in technology, digital innovation, data management, analytics and insights

Responsibilities

Understand and share customer needs and emerging trends within the space.
Bring together teams across marketing, finance, research, UX design, and tech to align strategic goals, objectives, and key results including developing business cases and gaining approval and alignment across teams.
Create and manage digital customer experience strategies, including developing and tracking appropriate success metrics, goals, and budgets.
Manage data collection and analysis to generate insights and business/brand building actions.
Recommend strategy and tactics to senior management. Evaluates, prioritizes, and leads decisions regarding loyalty programs (structure, benefits, engagement), convenience channels (i.e.: delivery, mobile ordering), partnerships, and other tactical opportunities based on expected performance and financial viability.
Assure strategies and tactics will be engaging and effective in digital/delivery channels while maintaining brand integrity.

Benefits

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.
Additionally, Starbucks offers 100%25 upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities.
You will also have access to backup care and DACA reimbursement.
Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies.
This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative.
For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above.
For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.