senior manager, Digital Retail Experiences - Latin America & Caribbean
About The Position
Are you an innovative problem-solver interested in the intersection of the digital and physical customer experience? If you're a passionate digital marketer looking to create and manage integrated go-to-market strategies, join the Latin America & Caribbean CMP (Customer Marketing & Product) team to lead the Digital Retail Experience function - a high impact role where creativity, strategy, technology, and business management meet. This role works with other managers in Miami, Seattle, as well as market licensees and other external organizations. The ideal candidate will be an accomplished marketer who is comfortable crafting big-picture strategies and assuring work is executed flawlessly. Your ability to source and synthesize insights and business objectives into a world-class program that elicits great ideas from cross-functional teams will set you apart from the field. As a senior manager, Digital Retail Experiences - Latin America & the Caribbean, you will Understand and share customer needs and emerging trends within the space. Bring together teams across marketing, finance, research, UX design, and tech to align strategic goals, objectives, and key results including developing business cases and gaining approval and alignment across teams. Create and manage digital customer experience strategies, including developing and tracking appropriate success metrics, goals, and budgets. Manage data collection and analysis to generate insights and business/brand building actions. Recommend strategy and tactics to senior management. Evaluates, prioritizes, and leads decisions regarding loyalty programs (structure, benefits, engagement), convenience channels (i.e.: delivery, mobile ordering), partnerships, and other tactical opportunities based on expected performance and financial viability. Assure strategies and tactics will be engaging and effective in digital/delivery channels while maintaining brand integrity.
Requirements
- Experience in creating integrated marketing plans
- Developing and delivering presentations to executive level audiences
- Working knowledge of Spanish is required
Responsibilities
- Understand and share customer needs and emerging trends within the space.
- Bring together teams across marketing, finance, research, UX design, and tech to align strategic goals, objectives, and key results including developing business cases and gaining approval and alignment across teams.
- Create and manage digital customer experience strategies, including developing and tracking appropriate success metrics, goals, and budgets.
- Manage data collection and analysis to generate insights and business/brand building actions.
- Recommend strategy and tactics to senior management.
- Evaluates, prioritizes, and leads decisions regarding loyalty programs (structure, benefits, engagement), convenience channels (i.e.: delivery, mobile ordering), partnerships, and other tactical opportunities based on expected performance and financial viability.
- Assure strategies and tactics will be engaging and effective in digital/delivery channels while maintaining brand integrity.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
