Senior Manager, Digital Marketing International

KFC•Irvine, CA

1d•Hybrid

About The Position

This leader will support and advance the international digital agenda across all marketing and consumer experiences, acting as a change agent for consumer-first, connected digital growth across markets. Sitting at the center, they partner closely with global marketing, regional teams, and digital platform leaders to ensure digital is fully embedded into brand strategy, campaigns, and category priorities. They will help define how loyalty, delivery, and end-to-end digital experiences—across app, web, kiosks, CRM, and emerging touchpoints—come to life in a way that is globally consistent and locally adaptable. Leveraging data-driven insights, they will guide an integrated marketing approach across the full digital ecosystem, enabling growth at every consumer touchpoint, establishing the future of loyalty, while building strong collaboration and trust across regions and franchise partners.

Requirements

Bachelors degree in Digital Marketing or related field OR equivalent years of experience, MBA a plus.
8+ years of experience years leading Digital Strategy or Activation either at a brand or with an agency or consultancy, including Digital campaign and creative development and execution, acquisition and growth marketing, customer marketing, ecommerce marketing and merchandising, etc
Demonstrated ability to leverage Digital to drive business growth
Data-obsessed, but creatively-driven marketer
Able to clearly articulate vision, strategy, and connect that to tactical execution
Able to inspire via spoken and written word
Able to partner and collaborate across teams, and influence peers to drive action
Experience leading projects or small teams

Responsibilities

Support and advance the global digital agenda in partnership with International and regional Digital leadership to shape the global digital agenda and drive digital objectives into all marketing execution
Lead ideation for digital experiences in collaboration with global marketing partners and regional Digital leaders; represent the voice of the digital consumer and business in broader brand discussions
Act as the central connector to the full Digital organization across regions, supporting briefings, frameworks, integration, and best practice sharing to enable strong local execution
Consolidate global view and coordinate reporting of digital performance across key priorities (e.g., BIG 5), identifying insights and opportunities to share with regions
Drive alignment and integration across cross-Digital planning and execution, ensuring consistency while allowing for local flexibility
Be a thought leader in the digital space, driving consumer-first, digitally led experiences and elevating global digital capability
Develop global digital frameworks, playbooks, and toolkits to support BU sell-in and market adoption of key programs
Ensure strong and consistent digital brand presence globally; guide how products and brand show up across digital touchpoints in alignment with pillar strategies and brand standards
Support adoption and execution of global digital brand standards, supporting BUs as they own end-to-end execution and ensuring alignment across digital touchpoints with brand values and strategic pillars
Prepare insights and recommendations to inform senior leadership decision-making, providing updates and recommendations grounded in global trends, data, and performance insights

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name