Senior Manager, Digital Fundraising and e-CRM

Bread For The World, Inc•Washington, DC

8h•Hybrid

About The Position

Bread for the World is a Christian advocacy organization urging U.S. decision makers to do all they can to pursue a world without hunger. Our mission is to educate and equip people to advocate for policies and programs that can help end hunger in the U.S. and around the world. PRIMARY OBJECTIVE: The Senior Manager, Digital Fundraising serves as a strategic and operational leader in Bread for the World’s fundraising program, integrating digital engagement, analytics, and technology to grow revenue and deepen supporter relationships. Operating as a service hub within the Development Department—with close coordination across Communications and Organizing—the Senior Manager manages Bread’s e-CRM, audience journeys, and digital fundraising strategies.  This role ensures the success of online giving, email and SMS fundraising, peer-to-peer campaigns, paid digital ads, and social media fundraising efforts. The position uses data-driven insights to optimize acquisition, retention, and upgrade strategies while ensuring smooth data flows between Engaging Networks, Raiser’s Edge NXT, and digital channels. The Senior Manager translates digital data into actionable fundraising strategies that strengthen donor loyalty, increase online revenue, and enhance Bread’s holistic digital giving experience. 

Requirements

Bachelor’s degree or five years of equivalent work experience.
Experience with Engaging Networks required; Raiser’s Edge strongly preferred.
Minimum two years of experience in digital fundraising, e-CRM campaign creation, and execution.
Minimum two years of experience in digital analytics/reporting or digital marketing (SEM, SEO, paid media, or social media).
Experience creating and analyzing fundraising landing pages, donation forms, and digital journeys to improve conversion and retention.
Strong knowledge of Google Analytics, Google Tag Manager, and paid digital ad platforms (Google Ads, Meta, LinkedIn).
Experience managing online fundraising campaigns that integrate multiple channels (email, social, web, SMS).
Strong analytical skills with the ability to translate data into insights that improve donor conversion, retention, and revenue growth.
Project management expertise, including the ability to manage multiple concurrent fundraising campaigns and deadlines.
Excellent communication, collaboration, and relationship management skills with the ability to influence cross-departmental priorities.
Demonstrated ability to maintain professionalism, dependability, and initiative in a fast-paced fundraising environment.