Senior Manager, Digital Experience Strategy

ServiceNow • New York, NY

2h • Remote

About The Position

The Senior Manager, Digital Experience Strategy for buying groups translates integrated marketing campaigns into executable digital journey strategies across web, email, nurture, and ABM. This role sits between marketing strategy and digital execution—defining what buying group journeys should be, not how they're technically configured.
You'll own end-to-end journey strategy for AI, IT, Employee Experience or CRM audiences: defining stages, progression logic, content needs, and personalization rules. You'll work with Product Marketing to translate their campaign intent into digital strategies, and partner with Digital Product Managers to bring those experiences to life.

Requirements

• 8+ years in product management, product strategy, digital experience strategy, or marketing strategy at B2B SaaS or enterprise tech companies
• Proven experience defining customer journey strategies and translating marketing goals into actionable digital experiences
• Deep understanding of B2B buying groups, enterprise buying dynamics, and multi-stakeholder decision-making
• Strong stakeholder management with ability to influence senior leaders and build cross-functional alignment
• Data-driven decision maker using analytics, behavioral insights, and engagement metrics to guide strategy
• Experience partnering with marketing, lifecycle, and campaign teams on GTM strategy and execution

Nice To Haves

• UX background or training with strong design sensibility
• Experience in marketing organizations or working closely with integrated marketing teams
• Knowledge of personalization, ABM, buying group marketing, lifecycle marketing or multi-channel orchestration strategies

Responsibilities

• Define digital journey strategy for AI, IT, Employee Experience or CRM audiences—including stage definitions, progression criteria, and success metrics
• Translate Product Marketing's integrated campaigns into clear digital experience requirements: what content is needed, how it should adapt by persona and stage, and what "good progression" looks like
• Design cross-channel orchestration strategy—how web, email, nurture, and ABM connect into cohesive journeys rather than disjointed touchpoints
• Establish personalization rules: when to show content, how to adapt by buying group role, company size, industry, and engagement level
• Collaborate with Product Marketing, Media, UX, Digital Product Management, Copywriting, Engineering and agency partners to align strategies and execute
• Define success metrics and progression frameworks; use analytics and behavioral data to validate strategies and identify optimizations
• Create reusable journey frameworks and content standards that scale across audiences and campaigns without building bespoke experiences
• Provide performance insights to Product Marketing: journey friction, content gaps, progression bottlenecks

Benefits

• We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed