Seniorâ¯Manager, Digital Channel Strategy, Public Affairs

Microsoft Corporation•Washington, DC

47d

About The Position

Microsoft's Corporate, External, and Legal Affairs (CELA) Public Affairs team works at the intersection of technology, public policy, and societal impact. As Seniorâ Manager, Digital Channel Strategy for Public Affairs, you will develop and execute channel strategies to engage policy insiders and government stakeholders, building awareness, trust, and credibility for Microsoft's global business. In this role you will use data-driven insights to develop owned channel strategies (primarily social and web) that help Public Affairs build new capabilities and expand capacity, create the platforms for marketing strategies to succeed, and inform content strategy that delivers long-term impact with target audiences. You will be responsible for establishing and implementing channel best practices, defining and tracking goals, monitoring performance benchmarks, and ensuring a cohesive multi-channel experience across all touchpoints. In this role, you will be the team champion analytics by providing insights and data to inform strategic decision making across the team. The owned channel responsibilities include representing CELA requests for amplification on Microsoft O&O channels, requiring you to build internal relationships with various brand and commercial marketing teams, and to apply sound judgment in determining what amplification opportunities to pursue. Related, you will also lead paid boosting of social channels to grow audience awareness and engagement. This role sits within a digital and marketing team of Public Affairs and partners closely with colleagues in Public Affairs Communications, as well as with program stakeholders and external vendors. This is a high-impact individual contributor role for someone who thrives at the intersection of digital, strategy, analytics, and audience-and who is passionate about advancing public policy, corporate responsibility, and influencing global policy through Microsoft's digital ecosystem. Microsoft's mission is to empower every person and every organization on the planet to achieve more, and we're dedicated to this mission across every aspect of our company. Our Culture is centered on embracing a growth mindset and encouraging teams and leaders to bring their best each day. Join us and help shape the future of the world.

Requirements

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
2+ years' experience using analytics tools (e.g., Power BI, Sprinklr, Adobe Analytics, Adobe Customer Journey Analytics) to conduct analysis, develop recommendations and inform strategy.

Nice To Haves

5+ years of experience in digital strategy, channel management, or marketing communications OR equivalent experience.
Experience developing and executing multi-channel digital strategies across web and social platforms.
Familiarity with content management systems, social media platforms, and publishing workflows.
Effective communication and collaboration skills, with experience working across multi-functional internal and external teams and varying levels of experience.
Experience in public affairs, policy communications, or advocacy environments.
Knowledge of accessibility standards, SEO, and digital UX best practices.
Experience managing executive social media programs or high-profile accounts.

Responsibilities

Develop and oversee digital channel strategies and planning for a newly rebuilt CSR website, Microsoft on the Issues blog, and brand and executive social media on LinkedIn and X.
Use analytics, performance data, and social listening to set performance benchmarks, refine strategies, and optimize content cadence and channel mix.
Lead channel planning for campaigns and priority moments, ensuring alignment to audience insights and marketing objectives.
Lead always-on channel planning for continuous delivery of key messages.
Manage day-to-day editorial calendar for Microsoft On the Issues blog and brand social channels.
Deliver regular reporting and insights on channel performance, audience engagement, and campaign impact.
Collaborate cross-functionally with Public Affairs teams, program stakeholders, and external vendors to ensure cohesive execution across channels and that content meets channel goals.
Drive outreach and amplification across Microsoft owned & operated channels to extend reach beyond our CELA digital channels.
Own paid boosting strategy to grow accounts, increase engagement, and drive messaging frequency.

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