Senior Manager, Digital Analytics (Remote)

Kohl's•Tallahassee, FL

3d•Remote

About The Position

In this role, you will lead business and insights efforts to drive decision-making and guide business strategies while developing the team's skill set and business acumen. This role involves managing data collection, analysis, and reporting to support business objectives, enhance customer experience, and drive revenue growth.

Requirements

Bachelor's Degree
7+ years of experience in Customers Analytics
5+ years of experience in Digital Analytics
5+ years of managing associates
Strong quantitative and qualitative analytical skills
Experience in Adobe Analytics, Adobe Clickstream
Passion for the customer and using data to identify and improve customer experiences
Excellent verbal and written communication
Ability to lead through ambiguity and find innovative ways to answer business questions
Experience leading both directly and through influence
Ability to perform the accountabilities listed in the “What You’ll Do” Section
Ability to comply with dress code requirements
Basic math and reading skills, legible handwriting, and basic computer operation
Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company
Ability to learn and comply with all company policies, procedures, standards and guidelines
Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel
Ability to work as part of a team and interact effectively and appropriately with others
Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
Ability to satisfactorily complete company training programs
Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
Ability to plan, prioritize and monitor activities across business units
Ability to complete or oversee the completion of assigned projects in a timely manner

Responsibilities

Oversee all digital analytics activities, including partnering with stakeholders towards development and implementation of analytics.
Lead the curation and analysis of sales, consumer and other data to inform strategic decisions and plans for the digital business.
Provide proactive category sales guidance based on analytics and trend interpretation
Identify digital sales implications from cross-functional interdependencies such as marketing promotional calendar changes, spending changes, and fulfillment decisions
Lead team through assessment of sales results, evaluate purchasing behaviors and measure trends for Digital product categories
Develop and implement a comprehensive digital analytics strategy to measure and optimize web, app, and digital marketing performance.
Lead the deployment and management of analytics tools (Google Analytics, Adobe Analytics, etc.) to track user behavior, conversion rates, and engagement.
Conduct deep-dive analyses on web traffic, user journeys, conversion funnels, and A/B testing results.
Present data-driven insights and recommendations to stakeholders and cross-functional teams.
Automate reporting processes for efficiency and accuracy
Additional tasks may be assigned